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Red Bull

Manufactures and markets energy drinks

Key Account Manager

Account ManagementConfirmed live in the last 24 hours
Full-timeMedellín, Medellin, Antioquia, ColombiaNo salary listedIn-person

About the Job

Requirements

  • A university degree is required; Economics or Business Administration is preferred.
  • Five to six years of professional experience in Key Account Management and/or Field Force Management is required.
  • A background in fast-moving consumer goods or beverages is preferred.
  • Experience in Category Management is preferred.
  • Cross-functional experience in Trade Marketing or Consumer Marketing is a plus, but not mandatory.
  • An existing network of contacts and trade relationships is required.
  • Strategic ability, commercial acumen, analytical skills, and negotiation experience are required.

Responsibilities

  • Lead and manage implementation of Red Bull’s commercial strategy at all key customers.
  • Develop short- and medium-term customer strategies aligned with the overall national sales policy.
  • Implement national pricing strategies and establish customer pricing.
  • Analyze data sources, including Nielsen, scanner, and customer data, to identify customer growth opportunities.
  • Plan sales forecasts and prepare trade-spend budgets to achieve profitability targets.
  • Develop annual business and promotional plans.
  • Prepare yearly negotiations, including different scenarios, focused on Red Bull’s sales drivers and customer-spend strategy.
  • Produce conceptual selling presentations and establish Red Bull as the category leader.
  • Conduct and lead yearly negotiation processes with key customers.
  • Agree with customers on Red Bull’s Perfect Store concept.
  • Track and adjust volume and profitability targets using existing sales reports.
  • Prepare and discuss the success of executed plans, such as promotions, with customers, and demonstrate Red Bull’s contribution to their businesses.
  • Use the Perfect Store Audit to manage in-store execution effectively.
  • Understand customer needs and respond with mutually beneficial programs aligned with brand equity.
  • Develop partnerships that position Red Bull as a key supplier and driver of profitable growth.
  • Pursue Category Captaincy with key strategic retailers in the energy category.
  • Build intercompany networks and close cross-functional relationships with Trade Marketing, jointly developing customer category strategies and conceptual selling approaches.

Desired Qualifications

  • Fast-moving consumer goods or beverage background.
  • Experience in Category Management.
  • Cross-functional experience in Trade Marketing or Consumer Marketing.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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