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Red Bull

Manufactures and markets energy drinks

Activator

MerchandisingPosted on Nov 11
Full-timeStockholm, SwedenNo salary listedIn-person

About the Job

Requirements

  • A valid category B driving licence is required.
  • Previous experience in customer service and sales is required.
  • The candidate must be fluent in Swedish and English.
  • The candidate should be structured, proactive, loyal, reliable, credible, and skilled at building and developing long-term relationships.
  • The candidate should be an effective communicator and a valued team member.

Responsibilities

  • Regularly visit and develop relationships with key grocery retail customers in the assigned district.
  • Replenish points of sale and ensure maximum visibility and availability of Red Bull products, maintaining high-quality brand representation.
  • Develop and refine in-store product environments and create appealing product displays in dialogue with store staff.
  • Ensure Red Bull's in-store presence, placement, and appearance according to central agreements or discussions between buyers and Strikers.
  • Manage point-of-sale materials and ensure they are displayed attractively and correctly.
  • Communicate store and customer insights to the Trade Marketing and Key Account teams in Stockholm.
  • Work with customers on Perfect Store priorities, including availability, distribution, correct pricing, visibility, placement, and attractive communication.
  • Use customer insights and recommendations to improve store conditions and sales.
  • Take responsibility for the appearance and results of displays sold in by the Striker, aiming to meet or exceed expectations.

Desired Qualifications

  • Experience working in grocery retail or convenience retail is meriting.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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