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Abbott

Makes heart devices, glucose sensors and lab tests

Digital Marketing & Customer Engagement Manager

Marketing Generalist & ManagementUpdated on Nov 5
Full-timeSantiago, Santiago Metropolitan Region, ChileNo salary listed

About the Job

Requirements

  • A degree in Commercial Engineering, Industrial Civil Engineering, Marketing Engineering, Computer Engineering, or a related career is required.
  • At least 5 years of experience in digital marketing, customer engagement, digital products, or digital transformation is required.
  • Experience leading high-impact digital projects and platforms is required.
  • Experience managing agencies and technology vendors is required.
  • Advanced English is required.

Responsibilities

  • Define and execute the digital marketing, omnichannel engagement, and digital products strategy in alignment with business objectives.
  • Lead the vision, roadmap, and evolution of platforms, applications, patient programs, and other digital assets.
  • Design customer-centered omnichannel experiences and journeys.
  • Identify opportunities for innovation, automation, and digital transformation.
  • Prioritize initiatives based on business impact, user experience, and return on investment.
  • Lead digital projects end to end, from conception through implementation and continuous optimization.
  • Coordinate cross-functional teams and external vendors to ensure efficient execution.
  • Manage approval processes and ensure compliance with corporate and regulatory standards.
  • Ensure the technological evolution of digital platforms and ecosystems.
  • Design and execute engagement strategies for patients, healthcare professionals, and other stakeholders.
  • Manage digital campaigns using customer relationship management, automation, email marketing, portals, webinars, and other digital channels.
  • Oversee the creation and deployment of relevant, personalized content.
  • Drive initiatives that improve user adoption, satisfaction, and loyalty.
  • Define and monitor key performance indicators for digital products, campaigns, and channels.
  • Use data and insights to optimize segmentation, personalization, and commercial effectiveness.
  • Implement continuous improvement practices and test-and-learn methodologies.
  • Generate strategic recommendations to maximize the impact of digital initiatives.
  • Lead relationships with agencies, technology partners, and regional and global teams.
  • Manage budgets for digital platforms, campaigns, and projects.
  • Promote adoption of digital capabilities and lead change-management initiatives.
  • Ensure compliance with corporate policies, regulatory requirements, and data-privacy principles.
  • Increase adoption and use of digital platforms and solutions; improve patient, healthcare professional, and customer experience and satisfaction; meet engagement, conversion, retention, and business-growth objectives; deliver digital projects on time, within budget, and to quality standards; generate actionable insights to optimize decisions and return on investment; foster a digital culture of innovation, data use, and continuous improvement; and ensure regulatory compliance and sustainability.
  • Lead cross-functional teams without direct hierarchical authority; serve as an internal subject-matter leader in digital marketing, omnichannel engagement, and digital transformation; influence strategic decisions through data analysis and insights; promote a customer-centered, innovative, collaborative culture; facilitate adoption of digital tools, processes, and capabilities; and manage local, regional, and global stakeholders.

Desired Qualifications

  • A specialization or postgraduate qualification in digital marketing, product management, customer experience, or digital transformation is desirable.
  • Experience in the pharmaceutical, healthcare, or mass-consumer-goods industry is desirable.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

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