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Omnicom Media Group

Global media network: strategy, buying, analytics

Senior Paid Social Manager

Performance & Paid MarketingPosted on Nov 12
Full-timeNo salary listed

About the Job

Requirements

  • At least three years of relevant professional experience in paid social, gained either within an agency or on the client side.
  • Proven experience in both the strategic and operational management of paid social campaigns.
  • A strong understanding of relevant social, creator and community platforms, combined with a genuine interest in consumer behaviour, cultural trends and emerging developments in social media.
  • The ability to analyse complex data and campaign results and turn them into accessible insights and clear, actionable recommendations for clients.
  • A creative mindset and the ability to think beyond established approaches, while remaining comfortable with analytical and technical topics.
  • A client-centric approach, a strong understanding of clients’ needs and objectives, and the confidence to provide expert advice.
  • The curiosity to challenge the status quo, contribute ideas, test new approaches and continuously optimise them based on what is learned.
  • A structured and independent way of working, with the ability to maintain an overview of complex projects and collaborate effectively with a variety of specialist teams.
  • Excellent Microsoft Office skills, particularly in Excel and PowerPoint.
  • Fluency in written and spoken English.

Responsibilities

  • Apply knowledge of key paid social platforms, including Meta, LinkedIn, Pinterest, Reddit, TikTok and YouTube.
  • Manage global paid social and programmatic activities across more than 30 international markets, overseeing campaigns from strategy and planning through activation, optimisation and reporting.
  • Lead global innovation projects and testing initiatives, introducing new ideas and identifying opportunities for optimisation and growth.
  • Plan and manage performance-oriented campaigns, taking responsibility for media budgets of up to six figures.
  • Use data and insights to advise clients, strategically expand campaign scopes and grow media investments under management.
  • Translate global marketing strategies into practical, data-driven recommendations for local teams, markets and brand activities.
  • Analyse market trends, target audiences, client requirements and the competitive landscape to identify growth opportunities.
  • Manage and coordinate collaboration between specialist teams, international markets, external agencies and technology partners to ensure successful campaign delivery.
  • Share expertise with the team, contribute to best-practice processes and help continuously improve ways of working.
  • Use internal and external tools, including Ads Manager, Omniflow, Horizon, Emplifi and other marketing and campaign management platforms.

Desired Qualifications

  • German language skills are a plus.

About the Company

Omnicom Media Group

Global media network: strategy, buying, analytics

Omnicom Media Group (OMG) is a global media network that provides end-to-end marketing and communications services. It plans, buys, and analyzes media space and creates content, coordinating across a wide network of agencies to tailor campaigns for clients in many industries. OMG earns fees and commissions from these services, and it uses data analytics and creative development to drive campaigns at a large, global scale. What sets OMG apart is its combination of a broad, multinational agency network, an integrated service model (strategy, media planning and buying, data analytics, and creative work), and a diverse talent pool that helps craft targeted campaigns. The company’s goal is to deliver measurable results for clients by efficiently managing large-scale campaigns through its global infrastructure and specialist capabilities.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
1998

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