Brand Representative

CASETiFY's G-DRAGON collab turns phone-case customization into a "playset" moment. CASETiFY's G-DRAGON collection uses modular add-ons, bundles, and in-store experiences to turn personalisation into a repeatable buying habit. Personalisation is having a real pop culture era again, the kind where fans do not just buy a product, they build a version of it that feels like them and then show it off. That mindset is especially loud in K-pop-adjacent style, where accessories are treated like collectibles and identity signals, not just add-ons. CASETiFY is leaning into that behaviour for its 15th anniversary with a new G-DRAGON collection called "MAKE iT YOURS," expanding beyond phone cases into tech accessories, plush charms, and even travel gear. The company shared the concept as part of its official update. Table of contents. Jump to each section: Why "build-your-own" personal style keeps winning right now. A big reason custom accessories travel so well online is that they give people a simple prompt: "Here's my version." That is a shareable format built into the product, not something a campaign has to force later. In this case, the fandom context matters. G-DRAGON is positioned here not just as a musician, but as a fashion figure, which makes the collaboration feel less like a random celebrity face and more like a taste-led co-sign. That is the difference between "merch" and "collector-coded lifestyle item" in how fans tend to interpret these drops. What CASETiFY is actually selling with "CASETiFY PLAYSET" The headline product is an updated impact case, offered with a high-gloss glaze backplate designed to protect custom prints from scratches, plus a reflective Mirror backplate option. Customers can choose from 10 prints (including motifs like cosmic stars and pop hearts), add customisable text, and pick from candy-inspired colours. But the more strategic move is the "CASETiFY PLAYSET" framing: a mix-and-match ecosystem designed around personal expression. Instead of treating each item as a single purchase, the collection encourages modular building across: * Jelly wristlets, mirror grip stands, and glitter silicone charm cubes * Swappable attachments via CASETiFY's Love Lock magnetic attachment system (available as a MagSafe holder and grip stand) * Alphabet plush characters that can be used as bag charms or attached through the Love Lock system There are also three pre-made bundles (iCON PLAYSET, LOVE POP PLAYSET, and NOVA PLAYSET) for people who want the "complete look" without having to design from scratch. Each PLAYSET purchase includes a sticker pack and an exclusive G-DRAGON photo card pack, which taps directly into collector behaviour without needing to overcomplicate the product story. The customisation idea also extends to travel, with prints moving onto CASETiFY's bounce suitcase. How the Seoul flagship turns the collection into an experience. Physical retail works best for personalisation when it lets people try combinations quickly and feel the scale of the idea. CASETiFY's plan to transform its Dosan flagship store in Seoul turns the PLAYSET concept into something visitors can literally move through, with oversized plush installations, a charm cube workshop bar, and a "Charm Cube foam pit room." Just as importantly, the store experience reinforces the behaviour the product is built around: creating custom prints and mixing accessories to assemble a personal setup. That makes the store less like a display and more like a "build space," which can be a strong driver of social sharing because the experience is inherently visual. What this means for marketers. Personalisation is not only a feature here. It is the story, the shopping mechanic, and the identity flex. The G-DRAGON partnership and the "PLAYSET" system show how brands can make customisation feel cultural instead of technical. 1. Turn products into formats people can repeat A modular "mix-and-match" system gives customers an easy way to create variations worth posting. The shareable unit becomes "my configuration," not the product SKU. 2. Treat collectors as a primary audience, not a niche Sticker packs and photo cards are small details, but they signal scarcity, completion, and "drop culture." That is a different emotional purchase than "I need a case." 3. Offer both creation and convenience paths Letting customers build from scratch while also selling curated bundles captures two real behaviours: self-expression and "tell me what the good combo is." 4. Use retail to prove the world-building Oversized installations and workshops make the ecosystem legible fast. If a concept needs explaining online, a physical space can make it instantly obvious. 5. Expand the identity idea beyond the original category Moving custom prints from cases to suitcases extends the personalisation narrative into lifestyle. That is how a brand shifts from "accessory" to "aesthetic," without needing to claim a category revolution. What stands out is how the collaboration frames personalisation as play. People are not just picking options; they are assembling a look, collecting pieces, and making something that feels socially legible. For marketing teams, the lesson is that the most effective personalisation strategies are the ones that naturally create community behaviour: comparison, collecting, remixing, and showing your version. When a product is designed like an ecosystem, the campaign does not have to beg for UGC. The product gives people a reason to participate, and participation is what keeps the moment alive after the initial drop. This article is created by humans with AI assistance, powered by ContentGrow. 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Things to do in Singapore this week: 3 to 9 August. New this week: House of Sephora pop-up, the ASEAN Hyundai Cup(TM) 2026: Singapore vs Indonesia match, CASETiFY's new store at Marina Bay Sands, and more August is shaping up to be one of the busiest and most exciting months on the calendar, with National Day celebrations on the 9th bringing the whole island together. From dazzling pop-ups and fireworks to local-inspired activities and brand-new store openings, let's just say that you won't run out of things to keep yourself entertained this month. Whether you're on the hunt for something new to try this week or just looking for a spot to hang out with friends and family, Her World has got you covered. Here's its roundup of what's happening in Singapore this August. ASEAN Hyundai Cup(TM) 2026: Singapore vs Indonesia (7 August). Its Lions take on Indonesia for one night only on 7 August, as Singapore kicks off its ASEAN Hyundai Cup(TM) 2026 campaign. Four-time AFF champions, the Lions are chasing their first title since 2012, in a group stacked with defending champions Vietnam, Cambodia, and Timor-Leste. Tickets to the highly anticipated match are sold out, but you can still swing by the stadium to check out the exciting fringe activities, and have a closer look at the Lions' new adidas kit that's got everyone buzzing. The ASEAN Hyundai Cup(TM) 2026: Singapore vs Indonesia match is located at Jalan Besar Stadium House of Sephora (7 to 9 August). If you know, you know. The beauty world's most talked-about event, House of Sephora, is back, and this time, it's opening its doors beyond media and creators to Beauty Pass members too. For the uninitiated, House of Sephora is a beauty playground where Only-at-Sephora exclusives, First-at-Sephora launches, and the buzziest brands come together under one roof. You won't be able to shop on-site, but you will get a first look at what's coming from your favourite beauty labels. Guests will also be treated to a surprise tease: Sephora is gearing up for a collaboration with Olive Young, South Korea's largest health, beauty, and lifestyle retailer, expected to launch in early September. Aside from that, there's plenty to do at the pop-up too: vote for your favourite Olive Young products, and check out bestsellers from beloved brands like Rejuran, Beplain, Cell Fusion C, and Manyo. House of Sephora is located at Ngee Ann City, Civic Plaza (outside Takashimaya) Formula 1 exhibition (23 july to 18 October). With the Formula 1 Singapore Grand Prix roaring into town from 9 to 11 October, fans can get their fix early at the F1 Exhibition. Spread across seven immersive rooms, the exhibition will take you through more than 75 years of innovation, drama, and unforgettable racing moments. Here, get up close with iconic F1 cars, rare artefacts, over 25 race suits, more than 50 helmets, and 100+ exclusive interviews, then hop into a cutting-edge racing simulator and see what it feels like from behind the wheel. Interactive installations bring the sport's technology and innovation to life, offering an insider's view of what makes F1 tick. From legendary champions to the sport's most defining moments, this globally acclaimed exhibition puts you right at the heart of the action, including legendary cars like the 2011 Championship-winning Red Bull RB7 and the 2003 BAR Honda 005. The F1 Exhibition is located at Gardens by the Bay MRT Plaza Sentosa GrillFest (23 july to 16 August). Singapore's favourite beachfront cookout is back for its ninth edition, running at Siloso Beach until 16 August. Since it first launched in 2017, Sentosa GrillFest has drawn close to 800,000 visitors, and this year's edition is the biggest yet, with 42 vendors (including 18 new additions) spread across five zones. Making its debut this year is the Omakase-Inspired Chef's Grill, giving guests a front-row seat to live-fire techniques from a curated lineup of Singapore chefs. Also returning is Marketplace by Indoguna, offering premium, locally sourced meats, seafood, vegetables, and gourmet ingredients: pick your own ingredients and watch them cooked to order at the themed grill stations. As the sun goes down, head to the Sunset Lounge by Asahi for golden-hour vibes by the sea, complete with DJ sets and live band performances. Oh, and pets are welcome too. Sentosa GrillFest is located at Siloso Beach Walter Tan's Dreamland: The Factory (7 to 23 August). This exhibition dives into image-making in the age of AI, blending photography, physical materials, sculpture, and AI-assisted experimentation with hands-on human craft. Through painting, embroidery, and embellishment, Walter Tan layers digital exploration with tactile detail, creating pieces that feel both cutting-edge and deeply personal. Walter Tan's Dreamland: The Factory is located at Raffles City, Level 3 Atrium Light Together Bras Basah.Bugis (LTB) 2026 (1 August to 5 September). Held in conjunction with Singapore Night Festival, Light Together Bras Basah.Bugis (LTB) 2026 is a brand-new night-time experience celebrating all things local in the Bras Basah.Bugis (BBB) district. Organised by HeritageSG, the event follows SNF theme, Myths and Legends, of which they've reimagined local tales and traditions through captivating lights and digital experiences. This includes transforming historic buildings and hidden corners of BBB into glowing, immersive zones designed to spark imagination and bring the community together in celebration of the nation's birthday. This year's theme brings local folklore to life across five BBB locations: Artsplace @ Waterloo Centre, Reflection Pool @ Bras Basah MRT Station, Stamford Place, Stamford Walkway, and the National Museum of Singapore (1 to 12 August), a great excuse to rediscover its local stories in a whole new light. Light Together Bras Basah.Bugis (LTB) 2026 is located at various locations in Bras Basah.Bugis precinct CASETiFY opens at Marina Bay Sands. Just in time for National Day, CASETiFY has opened a brand-new store at Marina Bay Sands. The immersive retail space celebrates Singapore's vibrant culture through thoughtfully curated local touches, exclusive products, and personalised services. As part of the new launch, CASETiFY has launched Urban Resort: The Singapore Edition, available exclusively at The Shoppes, a resort-inspired capsule collection celebrating Singapore's heritage, beloved local flavours, and easy-breezy Lion City spirit. It's a reflection of CASETiFY's ongoing commitment to design-led storytelling, turning everyday tech accessories into collectible keepsakes. On top of that, guests can expect a series of launch promotions and community activations exclusive to the Marina Bay Sands store. CASETiFY is located at The Shoppes at Marina Bay Sands, B2-61A, 10 Bayfront Ave, Singapore 018956 RECOMMENDED BUYS

Casetify gives Samsung's new Galaxy Z foldables some much-needed hinge protection. Its latest cases promise drop and hinge protection without undoing the slimmer designs of Samsung's Fold8, Fold8 Ultra and Flip8. Casetify has unveiled a range of cases and screen protectors for the Galaxy Z Fold8, Fold8 Ultra and Flip8. The centrepiece of the new range is the Impact Magnetic Case, which introduces Casetify's first smooth-gliding hinge cover. It is designed to encase the hinge without getting in the way when the phone is opened or closed, while its EcoShock material and raised bezels provide drop protection from heights of up to 1.2m. The case also supports wireless charging and magnetic accessories. That lack of added bulk is key for the new Fold8. As I noted in my recent feature, Samsung's new foldable is lighter, wider and much easier to carry than the Fold8 Ultra. It can even fit comfortably into most pockets. The last thing it needs, then, is an oversized case undoing much of what makes its new shape appealing. The Fold8 Ultra is a different proposition, however. It is the larger and more feature-packed model, with better cameras and more screen space, while the Flip8 remains the smallest option for those who would rather have a phone that folds down instead of opening into a small tablet. Casetify's range covers all three. Alongside the case, Casetify has introduced an Impact HD Screen Protector made from 9H tempered glass, complete with anti-fingerprint and antimicrobial coatings. There is also an Impact Camera Lens Protector, which the company says has been designed to avoid the hazing caused by a phone's flash. Availability and pricing. Prices for the new Galaxy Z series accessories range from S$28 to S$99. They are available through Casetify's website. Its articles may contain affiliate links. If you buy through these links, Hardwarezone may earn a small commission. RECOMMENDED BUYS