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All Accor

Global hotel management, franchising, loyalty program

Marketing & Communications Manager

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Responsibilities

  • Develop and implement comprehensive marketing strategies to drive hotel revenue and brand awareness.
  • Conduct market research to identify trends, competitive positioning, and consumer preferences.
  • Create and manage marketing budgets, allocating resources effectively to maximize return on investment.
  • Collaborate with the sales team to develop promotional campaigns and packages to attract guests and increase bookings.
  • Oversee the production of marketing materials, including brochures, advertisements, and digital content.
  • Manage the online presence through website management, social media channels, and review platforms.
  • Analyze key performance indicators and metrics to evaluate marketing effectiveness and make data-driven decisions.
  • Cultivate relationships with media outlets, influencers, and partners to enhance the hotel's visibility.
  • Monitor and respond to customer feedback and reviews to maintain a positive brand reputation.
  • Stay updated on industry trends and best practices to continuously innovate and improve marketing efforts.

About the Company

All Accor

Global hotel management, franchising, loyalty program

Accor is a global hospitality group with a wide range of hotel brands spanning economy to luxury. It earns revenue from room bookings, food and beverage services, and management fees from franchised properties, while providing hotel management and franchising services to partners. The company runs a loyalty program, A Club, to keep guests returning, and expands its capabilities through acquisitions like Adoria and a stake in Squarebreak to broaden its offerings. Its goal is to grow its footprint and deliver consistent, responsible guest experiences worldwide by leveraging global expertise and local know‑how, with a strong focus on sustainability.

Company size
10,001+
Company stage
IPO
Headquarters
Issy-les-Moulineaux, France
Founded
1967

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