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AT&T

Runs US wireless and fiber internet networks

Director Market Development

Marketing Generalist & ManagementPosted on Nov 6
Full-time

About the Job

Requirements

  • Bachelor’s degree (BS/BA) is desired.
  • At least 10 years of related experience.

Responsibilities

  • Oversee the identification and capitalization of new business opportunities through market research, strategic alliances and partnership programs, and strategies to expand distribution and drive growth.
  • Develop and execute short- and long-term strategies to drive market growth and penetration and achieve business objectives, including initiatives for new and existing products, services, and verticals.
  • Oversee the design, implementation, and analysis of strategic initiatives and programs, including launch and communication plans at national and market levels, ensuring alignment with market and business needs.
  • Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals while assessing partner needs and business drivers.
  • Conduct market research and provide data analytics to inform strategic decisions; monitor and analyze market development performance to optimize strategies and effectiveness.
  • Develop and manage the market development budget, ensure regulatory compliance, foster innovation and continuous improvement, and collaborate with marketing, operations, and technical teams to drive results and manage resources.
  • Oversee departmental programs and participate hands-on in the design and implementation of applicable strategies.
  • Lead large teams, including supervisors and career-level staff, and influence hiring, firing, disciplinary, promotion, and pay decisions for subordinates.

About the Company

AT&T

Runs US wireless and fiber internet networks

AT&T sells mobile phone plans and home internet to households and businesses across the US, and runs a wireless business in Mexico. Its business rests on two networks: a nationwide 5G wireless network and a fiber internet network that is replacing its old copper phone lines. Companies and government agencies also buy private networks, security and connectivity services from its business unit. Most revenue comes from monthly service plans plus device installment payments, and the company pushes customers to combine phone and home internet. AT&T Inc. began in 1983 as Southwestern Bell, took the AT&T name after buying its former parent in 2005, and is based in Dallas, Texas.

Company size
10,001+
Company stage
IPO
Headquarters
Dallas, TX
Founded
1983

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