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Red Bull

Manufactures and markets energy drinks

Student Marketeer - U. DE Los Andes

Marketing Generalist & ManagementPosted on Nov 12
Part-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

  • Be an active student at Universidad de los Andes Bogotá.
  • Have a valid driver's license.
  • Be passionate about the Red Bull brand and product.
  • Have excellent communication skills.
  • Have a charismatic, energetic, positive, and outgoing personality.
  • Be immersed in student life and have a thorough understanding of the collegiate landscape, city, and region, including behind-the-scenes activities and hotspots.
  • Be highly approachable and social, with the ability to relate to different people on many occasions.
  • Have a creative mindset, an entrepreneurial spirit, a high sense of responsibility, and initiative.
  • Be able to manage part-time work and studies.
  • Have an affinity and desire to learn and apply a new range of skills, especially marketing and sales.
  • Be connected with a diverse range of influential groups and individuals on campus.

Responsibilities

  • Represent the brand in a premium way through everyday interactions with consumers or customers, embodying its personality traits and company values.
  • Grow the user base by inviting positive product trial and awareness through sampling to consumers at the right place and time, and competently answer consumer questions.
  • Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
  • Create a strong network by establishing and maintaining relationships with key local individuals.
  • Drive brand engagement through authentic content on social media handles.
  • Work at Red Bull and supported events to help ensure an unforgettable brand experience for consumers.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
  • Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond.
  • Leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure perfect execution of defined store standards.
  • Deliver executional excellence and attention to detail in all areas of the role.
  • Share ideas and collaborate with the team through regular face-to-face and online interaction.
  • Plan and report activities accurately and on time via the dedicated online platform.
  • Contribute to developing the Red Bull media business by providing local insights, trends, and overall opportunities.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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