O

OpenRoad Auto

Largest BC automotive dealership group

Marketing Account Executive

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNewmarket, ON, CanadaNo salary listed

About the Job

Requirements

  • At least 3 years of marketing experience in fast-paced retail and multi-location settings.
  • Understanding of automotive sales cycles.
  • Experience with multi-channel campaigns.
  • Demonstrated ability to manage budgets.
  • Strong presentation and stakeholder management skills.
  • Excellent written and verbal communication skills.
  • Ability to organize and manage multiple priorities.
  • Experience in dynamic and time-sensitive environments.
  • Strong understanding of regional variations in consumer behaviors.

Responsibilities

  • Serve as the primary marketing advisor to dealership general managers and manage marketing strategy and performance for an assigned portfolio of dealerships.
  • Manage marketing budgets across assigned dealerships and develop dealership marketing plans aligned with original equipment manufacturer brand standards and program requirements.
  • Act as the internal authority on assigned original equipment manufacturer brands, including campaigns, scorecards, cooperative funds, and return on investment.
  • Execute end-to-end campaigns to meet monthly sales and business goals.
  • Translate dealership and group objectives into actionable marketing strategies and sales plans.
  • Proactively deliver monthly opportunities across model lines and lifecycle campaigns.
  • Deliver multichannel marketing strategies across internal marketing teams.
  • Own dealership customer relationship management and lifecycle marketing.
  • Incorporate local market conditions, original equipment manufacturer data, and market share into campaigns; benchmark competitors.
  • Serve as marketing liaison for dealerships and original equipment manufacturer partners; participate in original equipment manufacturer meetings, communicate programs and compliance requirements, advocate for dealership needs, and support marketing reviews and brand compliance.
  • Develop brand and vendor partnerships; support community, event, and supplier partnerships; collaborate on partner negotiations, evaluations, and goal alignment; integrate partner activities into broader marketing strategies and ensure compliance.
  • Prepare briefs and priorities aligned with brand, market, and performance goals; lead cross-functional execution by marketing teams; ensure consistent execution with approved strategies and brand standards; collaborate with marketing subject-matter experts and external agencies.
  • Conduct concise monthly in-person marketing performance reviews with dealer clients; oversee marketing reports to align with original equipment manufacturers and dealers; monitor dealer performance against scorecards.

Desired Qualifications

  • Passion for automotive is an asset.

About the Company

OpenRoad Auto

Largest BC automotive dealership group

OpenRoad Auto operates as BC’s largest automotive dealership group, owning 42 full-service retail locations and representing 23 vehicle brands across British Columbia and Ontario, plus seven collision centres. It helps buyers and owners through an experiential automotive retail experience that covers new and used vehicle sales, routine service, and collision repair, supported by free Club OpenRoad loyalty memberships. The company differentiates itself with its large multi-brand network, wide geographic footprint, customer-first loyalty program, and its philanthropic arm, the OpenRoad Foundation. OpenRoad’s goal is to make car ownership more rewarding by building trusted relationships and offering an improved automotive experience through ongoing service, loyalty benefits, and community giving.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Richmond, Canada
Founded
2000

Recently Posted Jobs

Explore more opportunities at OpenRoad Auto

See more jobs