Senior Program Manager - Merchandising & Field Branding

Description

Amazon is seeking a Sr. Program Manager, Merchandising & Field Branding to define and drive the overarching program strategy for Amazon Leo’s merchandise function. This role owns strategic direction across the full merchandise portfolio—including a planned evolution from internal merch store to a customer-facing branded store experience—while leading high-visibility programs that require executive-level communication and leadership review. The ideal candidate brings deep experience managing complex global vendor ecosystems—including external Field Service stakeholders worldwide—and has a proven track record of leveraging merchandise as a strategic tool for deepening customer relationships and driving long-term brand engagement. They scale programs through influence, operational rigor, and data-driven decision-making.

As the Sr. Program Manager, Merchandising & Field Branding for Leo, you will set the multi-year program strategy and own end-to-end execution accountability—from workflow architecture and vendor governance to leadership business reviews and global installer merch branding. You’ll partner directly with Leo’s leadership team, marketing partners, and cross-functional stakeholders to define program direction, build customer-facing campaign strategy, and deliver scalable branded experiences globally.



Key job responsibilities
Program Strategy & Vision
• Define and own the multi-year program strategy for Leo merchandise, aligning with broader Amazon Leo business goals
• Establish the strategic framework, goals, and success metrics for the entire merchandise function
• Translate executive priorities into actionable program roadmaps and resource plans
• Build and continuously improve scalable systems and SOPs to support global employee, installer, and customer merchandise deliveries

Financial Management & Procurement
• Negotiate pricing and contract terms with production vendors and suppliers
• Manage procurement processes including opening and tracking purchase orders (POs)
• Own budget planning, forecasting, and ongoing budget management for all merchandise programs
• Track financial performance against budget and identify cost optimization opportunities
• Ensure compliance with Amazon's procurement and financial policies

Merch Production & Execution
• Translate creative concepts from Leo's internal creative team into production-ready specifications
• Manage approved production vendors to ensure design integrity and brand consistency
• Support development and execution of bespoke merchandise drops and special edition releases
• Manage production timelines and ensure on-time delivery of all merchandise programs
• Review product samples and prototypes, providing clear recommendations and answering questions from stakeholders

Global Vendor & Field Service Stakeholder Management
• Serve as the primary strategic relationship owner for external production vendors, suppliers, and global Field Service stakeholders who support the installer merch branding program
• Develop and grow a global ecosystem of Field Service partners and vendors—establishing the foundational governance structures, SLAs, and escalation paths needed to support delivery planning, redemption, surplus management, and replacement workflows across global markets
• Oversee quality control and brand consistency standards across all external Field Service partners executing installer merch branding in the field
• Drive issue resolution for production delays, quality failures, field execution gaps, or cross-border delivery challenges at scale

Logistics & Fulfillment
• Oversee end-to-end logistics for packaging, shipment planning, delivery workflows, and inventory management tied to demand forecasting
• Optimize Amazon's logistics platform with Leo-specific customizations for efficiency and on-time fulfillment
• Track program performance against KPIs; use data to measure quality, customer satisfaction, and cost optimization opportunities

Leadership Reviews & Governance
• Own and present business reviews for leadership, including quarterly and annual program reviews
• Synthesize performance data, risks, and recommendations into clear executive narratives; surface issues before they escalate
• Maintain program documentation, escalation frameworks, and decision logs; lead cross-functional alignment across creative, marketing, and stakeholders

Customer Marketing & Lifecycle Strategy
• Lead go-to-market planning and campaign execution for the customer-facing Leo merch store, including launch strategy, promotional cadence, and ongoing performance tracking.
• Partner with marketing teams and strategic alliance partners to position merch as a tool for customer engagement, developing campaigns that drive brand affinity and repeat interaction.
• Track program performance against customer-facing KPIs; use data to measure campaign effectiveness, conversion, and ROI and present findings to leadership.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.