CP Axtra

Wholesale and retail distributor with omnichannel

Department Manager - Own Brand Communication

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Marketing, Business, or a related field is required.
At least 5 years of experience in brand, marketing, or trade marketing is required; experience in retail, wholesale, or FMCG sectors is preferred.
Strong experience in integrated campaign planning and trade promotion development is required.
Ability to manage agencies, suppliers, and internal stakeholders is required.
Thai and English communication skills are required.
The role requires attention to detail and the ability to manage multiple projects independently and simultaneously.

Responsibilities

Develop and execute marketing communication plans across all channels to support own-brand growth.
Create and manage content calendars, campaign briefs, and creative development and production.
Plan and lead product launches, events, and in-store activations to increase visibility and customer engagement.
Ensure consistent execution across offline and online media assets.
Design and implement promotion mechanics tailored to shopper behavior and category goals.
Source and manage promotional premiums, ensuring timely delivery and cost control.
Monitor promotion effectiveness and track sales uplift to optimize future planning.
Work with cross-functional teams to ensure seamless execution and alignment.
Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
Monitor campaign performance to refine strategy and execution.
Manage and optimize marketing budgets.
Coordinate with external parties to ensure quality and cost efficiency.

Desired Qualifications

Experience in retail, wholesale, or FMCG sectors.

Department Manager - Own Brand Communication

CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-01-30

Workplace: on_site

Department: Marketing

Description

Brand & Communication Strategy

•Develop and execute marketing communication plans across all channels to support own brand growth.

•Create and manage content calendars, campaign briefs, and creative development and production.

Campaigns, Events & Activations

•Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.

•Ensure consistent execution across offline and online media assets.

Trade Marketing

•Design and implement promotion mechanics tailored to shopper behavior and category goals.

•Source and manage promotional premiums, ensuring timely delivery and cost control.

•Monitor promotion effectiveness and track sales uplift to optimize future planning.

Cross-functional Collaboration

•Work closely with cross-functional teams to ensure seamless execution and alignment.

Market Analysis & Insights

•Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.

•Monitor campaign performance to refine strategy and execution.

Budget & Vendor Management

•Manage and optimize marketing budgets.

•Coordinate with external parties to ensure quality and cost efficiency.

Requirements

Key skills

•Bachelor’s degree in Marketing, Business, or related field

•5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors

•Strong experience in integrated campaign planning and trade promotion development

•Proven ability to manage agencies, suppliers, and internal stakeholders

•Excellent communication in Thai and English, with strong attention to detail

•Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously

Apply

Apply at CP Axtra

About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 1988

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