Product Marketing Lead

As a Product Marketing Lead for Bloomberg INDG, you will lead the product marketing strategy for a defined business unit, acting as both a strategic leader and hands-on “player-coach.” You will be responsible for shaping and executing a cohesive go-to-market vision across a suite of products, ensuring alignment to a clearly defined ICP and buyer persona.

In this role, you will guide and develop a team of product marketers while directly contributing to high-impact initiatives. You will connect complex product capabilities to customer needs, ensuring consistent positioning, messaging, and storytelling across the portfolio. Your leadership will ensure that individual products work together as an integrated solution, driving stronger market differentiation, customer adoption, and revenue growth.

Working closely with Product, Sales, and Marketing leadership, you will elevate the role of product marketing as a strategic partner—bringing clarity to complexity, aligning teams around the customer, and building scalable, repeatable go-to-market excellence.

What You Will Do:

Product Marketing Leadership & Strategy

• Own and drive the end-to-end product marketing strategy for a business unit, aligned to organizational goals and growth priorities.

• Define and operationalize a clear ICP and buyer persona strategy, ensuring all products within the suite are positioned cohesively.

• Establish unified messaging and value propositions across the portfolio, balancing product-level differentiation with suite-level storytelling.

• Act as a strategic advisor to Product and GTM leadership, influencing roadmap, packaging, and commercialization decisions.

Team Leadership & Talent Development

• Lead, mentor, and develop a team of product marketers, fostering a high-performance, customer-centric culture.

• Provide coaching on core PMM disciplines, including positioning, messaging, and go-to-market execution.

• Set clear goals, priorities, and success metrics for the team, ensuring alignment with business objectives.

• Act as a hands-on contributor for priority launches, strategic initiatives, and complex messaging challenges.

Go-to-Market Strategy and Execution

• Oversee and guide go-to-market strategies across multiple products, ensuring coordinated and scalable execution.

• Partner with Sales, Product, and Demand Generation teams to drive successful launches, feature releases, and campaigns.

• Identify cross-product use cases and workflows that strengthen the value of the overall solution.

• Ensure consistent, persona-driven narratives across all customer touchpoints.

Content Development

• Direct the development of high-impact, sales- and marketing-ready content across the product suite (e.g., product briefs, solution narratives, case studies, demos).

• Ensure content reflects a cohesive story for the target buyer, not just individual product features.

• Elevate the quality and consistency of messaging across channels, from top-of-funnel campaigns to late-stage sales materials.

Go to Market Support

• Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection-handling documents.

• Equip sales and events teams with competitive positioning and tailored content to address market challenges at in person and virtual events.

Customer & Market Insights

• Lead the synthesis of market, customer, and competitive insights to inform strategy and positioning.

• Ensure insights are translated into actionable guidance for Product, Sales, and Marketing teams.

• Partner with Product Management to ensure the voice of the customer is reflected in roadmap decisions.

Cross-Functional Leadership

• Serve as the central connector across Product, Sales, Demand Generation, Customer Success, and Strategy teams.

• Drive alignment on priorities, messaging, and execution across stakeholders.

• Represent the business unit and product suite in executive discussions, customer engagements, and industry events.

You need to Have:

• Bachelor's degree or equivalent experience.

• 7-10+ years of technical product marketing experience, preferably in SaaS or subscription B2B solutions.

• Demonstrated experience leading product marketing for a portfolio or multiple products.

• Proven ability to develop and scale go-to-market strategies and messaging frameworks.

• Experience managing or mentoring team members, with a strong interest in talent development.

• Strong understanding of customer pain points, market composition, and competitive landscape.

• Proven experience in go-to-market strategies and product content development.

• Exceptional ability to translate technical details into customer-centric messaging.

• Strong leadership and interpersonal skills, fostering collaboration across sales, marketing, and product teams.

Nice To Have:

• Advanced degree (MBA or related experience preferred).

• Experience (formal or informal) in a team lead or people management role.

• Public speaking experience, including webinars, customer training, or industry conferences.

• Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).

• Product marketing experience with SaaS, cloud, or enterprise software.

• Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.

Compensation Range:

$125,000.00-$165,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).