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Well Care Home Health

In-home health care and rehabilitation services

Home Health Account Executive

Full-Time
No salary listed
Mid
Bachelor's, Associate's
Raleigh, NC, USA
In PersonFull-time schedule is Friday through Monday, normally 8:00 a.m. to 5:00 p.m.
Sales & Account ManagementField Sales

About the job

Requirements
  • High school diploma.
  • A valid North Carolina driver's license and an operational vehicle.
  • Current knowledge of home health practice and Medicare and Medicaid coverage guidelines is preferred.
  • The ability to speak clearly and effectively before small and large groups.
  • The ability to communicate orally and in writing and be literate in the English language.
  • The ability to develop and maintain working relationships with patients, staff, and the public.
  • The ability to organize and prioritize, learn new skills and techniques in patient care delivery, and use supportive services.
  • The ability to deal effectively with stressful situations.
  • The ability to see, hear, and speak to communicate effectively.
  • The ability to walk extensively in facilities and sit or stand for extended periods.
  • The ability to stoop, bend, sit, drive an automobile, and withstand extreme temperature changes.
  • The ability to handle infrequent exposure to blood and body fluids, dust, smoke, fumes, weather extremes, and traffic hazards.
Responsibilities
  • Arrange the transition of patients from facilities to Well Care and coordinate home health services for patients being discharged to the agency.
  • Implement and participate in developing the sales and marketing plan for the designated territory.
  • Achieve or exceed budgeted admissions through effective sales techniques, new referral sources, territory opportunities, and referral-source relationships.
  • Increase public awareness of the agency and represent it at community events, fairs, expos, and agency-sponsored events.
  • Work closely with Account Executives on Friday to hand off pending referrals and increase visibility for weekend referrals.
  • Make rounds at top-target hospital accounts on Saturday and Sunday, make welcome visits to new referrals, and check on hospitalized patients.
  • Provide completed new referral packets for weekend referrals in the assigned territory.
  • Update the transfer log twice daily to track pending referrals and hospitalized patients.
  • Call patients who could not be reached during normal operating hours to increase admissions and conversion rates.
  • Alert hospitals when Well Care patients are admitted over the weekend to support continuity of care and prevent loss to competitors.
  • Make welcome calls and verify the primary care provider for weekend referrals.
  • Take business-development and referral-related calls for the assigned branch during the weekend.
  • Attend morning huddle calls on Monday and Friday and be available for Friday or Monday field care review with sales managers.
  • Attend scheduled in-person sales meetings and provide coverage for Friday or Monday paid time off in the assigned territory.
  • Collect necessary clinical and demographic information, meet with patients or families, arrange services, and coordinate with agency staff to facilitate admissions.
  • Develop and maintain referral contact lists and inform case managers and discharge planners of agency patient admissions.
  • Maintain communication with referral sources, solve problems, identify needs, and develop territory strategies.
  • Educate referral sources and the general public about agency services through presentations, visits, group meetings, and direct mailings.
  • Respond to referral-source inquiries and emails and voicemails within two hours.
  • Schedule and report sales calls, lead-generation activities, and educational activities each week.
  • Participate in weekly feedback reporting and biweekly or monthly Business Development team meetings, calls, training, and events.
  • Manage the personal work schedule and time off, assist team members, and cross-train with Intake and marketing team members.
  • Communicate daily with department and clinical staff about pending new admissions and comply with Well Care HIPAA policies and procedures.
Desired Qualifications
  • An associate or bachelor's degree.
  • An LPN or RN license.
  • One year of marketing experience.
  • Prior customer service, community relations, or physician relations experience.

About the company

Well Care Home Health offers in-home medical and rehabilitative services across the Carolinas, focusing on patients who recover at home. Its services include personalized recovery plans, skilled nursing care, and specialized rehabilitation programs delivered by trained health care professionals. Care is coordinated to meet the needs of patients and their families, with a strong emphasis on quality, professionalism, and compassionate support. Unlike many providers, Well Care has a 37+ year track record and a five-star reputation for reliability and patient-centered care, driven by experienced staff and customized care plans. The company’s goal is to give patients comfort and peace of mind by ensuring their care needs are met with the highest standards in-home care.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Wilmington, North Carolina

Founded

1987

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Simplify Jobs

Simplify's Take

What believers are saying

  • Sheila Ellison joined in 2026, signaling heavier investment in technology leadership.
  • Well Care Health serves 40 counties, giving it a large regional operating footprint.
  • After divesting personal home care, management is “laser focused” on Medicare-certified lines.

What critics are saying

  • CMS reimbursement cuts or survey failures would hit referral volume and margins quickly.
  • Managed-services dependence creates cybersecurity and downtime risk during digital transformation.
  • A star-rating decline would damage credibility and threaten North Carolina and South Carolina growth.

What makes Well Care Home Health unique

  • Family-owned Well Care Health has delivered five-star home care for 38 years.
  • Wilmington-based Well Care Health focuses on Medicare-certified home health and hospice.
  • Sheila Ellison’s IT mandate links clinical, financial, and regulatory priorities across operations.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Paid Vacation

Company News

Buffkin / Baker
Jul 15th, 2026
Well Care Health has appointed Sheila Ellison as Vice President of IT.

Well Care Health has appointed Sheila Ellison as Vice President of IT. Family-owned and -operated, Well Care Health has delivered five-star quality home healthcare to patients across North Carolina and South Carolina for more than 38 years. With locations in Wilmington, Raleigh, Winston-Salem, Charlotte, and Myrtle Beach, the organization serves more than 45 counties and a patient census of approximately 5,000. Through its Home Health and Hospice divisions, Well Care continues its mission of keeping communities healthy, happy, and at home, supported by a distinctive culture known as the "Well Care Way." In this role, Sheila Ellison will lead the strategic direction of technology across the Home Health and Hospice agency, ensuring alignment with clinical, financial, and regulatory priorities. She will oversee the organization's managed services partnership, drive digital transformation initiatives, and ensure strong data security and compliance to support continued growth and high-quality patient care. Sheila is a great placement as the new Vice President of IT. Sheila Ellison brings extensive experience in healthcare technology and digital transformation. Most recently, she served as Principal of Digital Transformation & Technology Strategy at SE Medical Consulting, advising health systems on IT strategy, AI adoption, and enterprise transformation initiatives. Prior to this, she held leadership roles at Tidelands Health, including Head of IT Innovation & Operations, where she led enterprise digital initiatives across a multi-hospital system. Earlier in her career, she held roles spanning consulting, operations, and business development across healthcare and technology organizations. Sheila holds a Master of Health Information Technology from the University of South Carolina and a Bachelor of Science in Management Science from the Darla Moore School of Business. As a consistently CMS five-star-rated provider and a leader in value-based care, Well Care Health continues to invest in technology, infrastructure, and talent to strengthen its impact across the communities it serves. Are you ready for transformational leadership? Contact us to learn about our services and expertise.