Event Marketing Manager

The Economist Group is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and digital services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

EuroFinance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk. We bring together treasurers and CFOs from the world’s leading companies to exchange strategies, best practice and expert opinion.

We are looking for a Marketing Manager to lead attendee marketing for a portfolio of EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged. You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle.

How will you contribute?

• Marketing strategy – Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals.
• Campaign execution – Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Audience growth – Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return.
• Content and copywriting – Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Campaign management – Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.
• Sales collaboration – Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of EuroFinance’s audience.
• Reporting and optimisation – Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.

The ideal skills for this role are:

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills, with the ability to manage several priorities at once.
• Excellent written and verbal communication skills, including the ability to write clear, persuasive marketing copy.
• Experience with email marketing, audience segmentation and marketing automation platforms. SalesForce Marketing Cloud, NEXT preferrable 
• A good understanding of digital channels, including paid search, paid social, SEO and website optimisation.
• Confidence using CRM data, analytics and spreadsheets to assess performance and make recommendations.
• Experience working with a website CMS and briefing creative assets.
• A commercial mindset and the ability to collaborate effectively with sales, content and event teams.
• An interest in financial services, treasury or business events. Previous experience in these areas is a plus.

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