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Omnicom Group

Global marketing, media, and PR network

Director – Paid Social

Performance & Paid MarketingPosted on Nov 12
Full-timeNew York, NY, USA$150k - $160k

About the Job

Requirements

  • Very strong experience developing robust, creative, and innovative paid social, native advertising, or content marketing programs in excess of $1 million annually.
  • At least 2 years of experience managing a client and at least 2 direct reports, including providing feedback and performance reviews.
  • Strong understanding of cross-channel planning and coordination of digital and offline media efforts.
  • Proficiency in Facebook, Instagram, X (formerly Twitter), Snapchat, LinkedIn, and Pinterest; mastery of platform capabilities across campaign types and research tools, and understanding of third-party partnerships and capabilities such as shopping platforms, influencer partnerships, product feed management, and mobile measurement partners.
  • Extensive experience writing and presenting relevant information, including preparing presentations and maintaining professionalism with senior client leadership, including executive and C-suite audiences.
  • Understanding of marketing and communications processes and ability to execute streamlined processes across clients, media partners, and other agencies.
  • Understanding of data and privacy regulations and when to consult with organizational experts.
  • Strong analytics skills, thorough understanding of paid social measurement, and experience using multiple native measurement tools.
  • Demonstrated ability to grow junior talent and develop team skills and careers.
  • Solid organizational skills, attention to detail, and accuracy when working with numbers.
  • Strong interpersonal and clear communication skills.
  • Proficiency in Microsoft Office applications, including Excel, Outlook, PowerPoint, and Word.
  • Ability to multitask in a fast-paced environment and oversee a team.

Responsibilities

  • Serve as the primary day-to-day client contact for assigned business and develop deep client vertical knowledge to manage accounts.
  • Develop and execute innovative social media plans that address client strategic objectives.
  • Develop strong paid social teams and lead execution of social programs.
  • Encourage teams to think creatively, collaborate across disciplines, modernize and test new concepts, and stay current on the client industry.
  • Judge and quantify the results of media efforts on behalf of clients, compare actual results with client needs, and translate the data into a story.
  • Use online performance tracking and measurement tools.
  • Represent company philosophies and expertise to external parties, including clients and partner agencies.
  • Drive the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
  • Encourage a test-and-learn approach to identify new opportunities and improve business outcomes.
  • Apply agency points of view and partnership opportunities to client needs.
  • Assist with new-business pitches, including research, paid social recommendations, and potentially presenting to prospects.
  • Directly manage Associate Directors and Managers; ensure junior team members develop skills appropriate to their level, receive actionable feedback, and get support for their goals and growth; identify opportunities for team members beyond day-to-day client work.
  • Manage, develop, and inspire internal social teams and foster an environment that enables action.
  • Resolve conflicts across teams, identify gaps, suggest solutions, and address problems before they escalate.
  • Manage workload distribution, set timelines and ways of working with the broader team, and troubleshoot and resolve issues.
  • Provide input on staffing-plan recommendations, new hires, and promotion opportunities.
  • Keep leadership updated on team and client developments.

Desired Qualifications

  • At least 7 years of experience in media, a social agency, an advertising agency, or a similar media environment.
  • Extensive digital media planning experience, including at least 3 years of management experience.
  • Agency experience.
  • Knowledge of Asana or other project management platforms.
  • Ability to collaborate and work well with others in a high-pressure environment.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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