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Hersha Hospitality Management

Manages hotels and investments for owners

Marketing Associate

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeWashington, DC, USA$65k - $70k

About the Job

Requirements

  • A minimum of one year's marketing or public relations experience.
  • Proficiency in basic graphic design software such as Canva.
  • Strong Excel and PowerPoint skills for reporting and analytics.
  • Proficiency in social media and content creation.
  • Strong organizational and planning abilities.
  • Project management skills and attention to detail.
  • Ability to work both independently and in teams.
  • Ability to sit, type, speak on the phone, stand for extended periods, walk, push, lift up to 20 pounds, bend, reach, stoop, kneel, or crouch.
  • Practice safe work habits to ensure safety.
  • Position must be located in the DMV market and requires onsite work at several hotel locations.
  • Flexible schedule, including occasional nights and weekends to assist with events.

Responsibilities

  • Assist with coordinating and managing the development, production, and implementation of marketing tactics, strategies, and projects tied to property revenue and marketing objectives.
  • Support Marketing Directors and Marketing Managers in developing annual marketing plans and partner with Sales and Revenue Management on cross-cutting strategies for the DMV market.
  • Oversee coordination of internal and external communications through digital channels, including property websites, third-party channels, and social media, while maintaining brand integrity.
  • Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities.
  • Manage cluster marketing strategies when applicable.
  • Assist repositioning efforts with the Area Team, General Manager, and hotel executive team.
  • Monitor and evaluate campaign performance using relevant reporting tools.
  • Track and analyze marketing spend to align it with goals and maximize return on investment.
  • Support execution of marketing initiatives, creative briefs, and collateral production.
  • Assist hotel teams with marketing material production and distribution.
  • Plan and organize presentations and maintain editorial calendars.
  • Manage photo galleries, design templates, and hotel collateral according to Marketing Directors' priorities.
  • Partner with the social media agency to gather video and content.
  • Collaborate on hotel photoshoots, managing logistics and the digital asset library.
  • Manage content distribution across various channels.
  • Assist in overseeing monthly event planning and onsite management.
  • Foster partnerships and communicate special offers.
  • Research innovative programming and packages.
  • Support public relations strategy development, maintain editorial calendars and pitch angles, and collaborate with public relations agencies or manage public relations messaging directly.
  • Gather timely information from on-property teams for public relations needs.
  • Support the Corporate Director of Sales and Marketing with deadline-driven deliverables.
  • Lead on-property media and brand partnership tours as needed.
  • Maintain organized records of contracts and agreements.
  • Travel minimally within the United States for hotel activations, events, and photo shoots.

Desired Qualifications

  • An associate or bachelor's degree in Marketing, Advertising, or Hospitality/Travel.
  • Account management or internship experience at a digital marketing agency.
  • Experience with major hotel systems such as IHG, Marriott, Hyatt, or Hilton.
  • Understanding of the hospitality/travel industry and marketing solutions.

About the Company

Hersha Hospitality Management

Manages hotels and investments for owners

HHM Hospitality Management (HHM) runs and oversees hotels for owners and investors across the United States. It provides hotel management and investment services, handling day-to-day operations, sales, marketing, and financial performance to improve profitability. The main product is the management of hotel properties on behalf of owners, with revenue coming from management fees, shared incentives based on performance, and returns from investments. HHM differentiates itself through deep industry experience, a strong leadership team, and a broad U.S. portfolio that serves both business and leisure travelers, plus a commitment to community engagement and sustainability. The company’s goal is to help property owners maximize efficiency and profitability while delivering quality guest experiences and contributing to local communities.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Philadelphia, PA
Founded
2006

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