Associate Director
Publicis Groupe
Associate Director
Publicis Groupe
Runs advertising and digital transformation services
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life.
Sound like you? Read on.
As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
Day-to-day, your role includes:
Acting as a key partner for clients and internal teams by developing measurement frameworks and learning agendas that define objectives, KPIs, and testing priorities for campaigns and new initiatives
Expanding client work, including building recommended approaches and scope
Evaluating new online and offline data sources, technologies, partnerships, and measurement solutions, informed by the latest industry trends and client priorities
Guiding clients on marketing and measurement innovations, identifying creative ways to use data across Media, Creative, CRM, and eCommerce
Managing efficient execution of projects, including the implementation of best practices
Leading and developing analytics teams through coaching, clear direction, department-wide training, and opportunities for career growth
7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Expertise in full-funnel marketing analytics, spanning brand marketing, upper- and mid-funnel engagement, and lower-funnel conversion
Expertise in retail media and direct-to-consumer performance marketing analytics, including paid search
Experience with CRM, website, and creative analytics, translating findings into recommendations that improve marketing effectiveness
Strong client relationship and communication skills, with experience managing multiple projects across teams
Experience managing teams and developing talent
Strong analytical, critical thinking, and problem-solving skills
Foundational understanding of marketing measurement models, attribution, incrementality testing, and closed-loop measurement solutions, including their applications and limitations
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
Working knowledge of generative engine optimization (GEO), answer engine optimization (AEO), and applications of AI and large language models (LLMs) in marketing and analytics
Experience using generative AI tools, such as Microsoft Copilot, ChatGPT, Gemini, or Claude, to support analytics work, research, coding, or documentation is a plus
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Got the sparkle? Apply if you believe your unique skills are a fit.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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