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MFour

Mobile-first consumer data analytics platform

Solution Executive

Account Executive +1Updated on Nov 14
Full-time

About the Job

Requirements

  • A Bachelor of Arts degree or equivalent experience is required.
  • At least 3 years of experience as a solutions or account executive, with a proven record of prospecting and closing new business.
  • Experience managing and growing an existing book of business through renewals, upsell, and cross-sell.
  • Ability to navigate consultative, multi-stakeholder sales cycles with senior decision makers.
  • Ability to find and close new business and grow and retain existing business.
  • Strong communication and presentation skills, including the ability to explain complex ideas clearly.
  • Ability to quickly build trusted relationships with potential and existing clients.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Willingness to travel up to 25% of the time.

Responsibilities

  • Own the full sales cycle for new business: prospect, qualify, scope, pitch, negotiate, and close with consumer insights, shopper insights, and marketing leaders at mid-market and Fortune 500 brands.
  • Build and maintain a healthy pipeline through proactive outreach, networking, industry events, and disciplined customer relationship management.
  • Manage and grow won accounts, driving renewals and expanding the business through upsell and cross-sell.
  • Drive account penetration by building relationships across multiple teams and stakeholders so MFour becomes essential at renewal time.
  • Lead complex research-scoping conversations with executives across consumer products, technology, telecommunications, retail, consumer packaged goods, quick-service restaurants, and restaurants.
  • Explain how artificial intelligence is transforming market research and translate MFour’s offerings into clear business value for each client.
  • Partner with leaders across Sales, Research, and Product to refine messaging, conversion strategies, and client solutions.
  • Forecast accurately and consistently achieve and exceed sales targets.
  • Stay current on industry trends and MFour's innovations to serve as a knowledgeable, trusted partner to clients.

Desired Qualifications

  • Experience selling software as a service, data, or market research solutions.
  • Background in market research or consumer and shopper insights.
  • Curiosity about artificial intelligence, market research, and how they are reshaping how Fortune 500 brands make decisions.
  • Experience mentoring, managing, or partnering closely with sales development representatives or junior sellers.

About the Company

MFour

Mobile-first consumer data analytics platform

MFour provides mobile-first consumer research through its MFour Studio platform, which combines behavioral data (GPS, app usage, web history) with survey feedback from the Surveys On The Go app. It uses a built-in mobile panel and compensates participants with Fair Trade Data to collect first-party insights. Key features include location-triggered surveys, a Journeys Marketplace with hundreds of millions of quarterly consumer events, and AI tools like AI Survey Builder and DANI to help analyze data. Its goal is to deliver precise consumer intelligence that explains why people act the way they do and how paths to purchase unfold across stores and digital touchpoints.

Company size
51-200
Company stage
Seed
Total funding
$5M
Headquarters
Irvine, CA
Founded
2001

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