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HEI Hotels & Resorts

Activities and Events Manager

Program ManagementUpdated on Nov 15
Full-timeBraselton, GA, USANo salary listedIn-person

About the Job

Requirements

  • Resort experience in a similar role is required.
  • Three to five years of progressive experience in resort recreation, activities management, event planning, hospitality operations, or a related field.
  • Prior supervisory or management experience is required.
  • Experience managing departmental budgets, labor costs, vendor relationships, and event logistics.
  • Strong leadership, communication, organizational, and interpersonal skills.
  • Demonstrated creativity in designing memorable guest experiences and engaging programming.
  • Strong financial acumen, including budgeting, expense management, and revenue development.
  • Ability to manage multiple projects, events, and priorities in a fast-paced environment.
  • Strong problem-solving skills and the ability to make sound operational decisions.
  • Proficiency in Microsoft Office and scheduling, event management, or other relevant software.
  • Ability to work collaboratively across departments and with guests, ownership representatives, vendors, and external partners.
  • Ability to adapt programming and staffing to changing occupancy levels, guest demographics, weather, and business needs.
  • Flexible availability, including evenings, weekends, holidays, and peak resort periods.
  • Regular presence in indoor and outdoor recreational and event spaces; extended periods of standing, walking, and supervising activities may be required.
  • Occasional lifting, moving, or assisting with event equipment and supplies may be required, consistent with established safety guidelines.
  • Ability to respond to changing operational needs and guest requests.

Responsibilities

  • Develop and implement a comprehensive calendar of daily, weekly, seasonal, and holiday activities tailored to resort demographics and guest preferences.
  • Create distinctive experiences that differentiate the resort and strengthen its value proposition.
  • Oversee recreational programming for families, children, adults, couples, and groups as appropriate to resort amenities and positioning.
  • Ensure activities are professionally executed, appropriately staffed, and consistent with resort service standards.
  • Engage with guests to encourage participation, gather feedback, resolve concerns, and identify opportunities to enhance guest experience.
  • Monitor guest satisfaction scores, online reviews, and activity participation to identify improvement opportunities.
  • Plan, coordinate, and execute resort events, including themed weekends, holiday celebrations, poolside events, outdoor entertainment, family activities, wellness programming, and other special experiences.
  • Develop creative programming that reflects the resort’s location, culture, amenities, seasonality, and brand identity.
  • Coordinate event logistics, including schedules, entertainment, vendors, equipment, setup, breakdown, staffing, and operational support.
  • Partner with Sales, Catering, Conference Services, Food & Beverage, and other departments to support group programs, corporate retreats, weddings, and special functions when applicable.
  • Evaluate event performance, guest engagement, and financial results to improve future programming.
  • Communicate event plans to relevant departments and ensure execution meets quality and service expectations.
  • Develop and manage the department’s annual operating budget in partnership with resort leadership.
  • Monitor departmental expenses, labor costs, supply expenditures, and revenue performance against budget.
  • Identify opportunities to generate ancillary revenue through paid activities, classes, excursions, equipment rentals, special events, and other guest experiences where appropriate.
  • Prepare business cases for new programming, entertainment, equipment, and guest experience enhancements, including anticipated costs and returns.
  • Negotiate with entertainment providers, activity vendors, and external partners to achieve quality and value.
  • Maintain inventory controls and purchasing practices while ensuring programming remains financially sustainable.
  • Recruit, train, schedule, supervise, and develop activities and events team members.
  • Establish performance expectations and promote hospitality, creativity, accountability, teamwork, and guest engagement.
  • Ensure team members understand resort amenities, programming, safety requirements, and service standards.
  • Conduct team meetings, provide ongoing coaching, and complete performance evaluations in accordance with company policies.
  • Manage labor deployment and staffing levels based on occupancy, guest demographics, event schedules, and anticipated participation.
  • Support cross-training and collaboration with other resort departments to enhance operational flexibility and service delivery.
  • Ensure activities and events comply with applicable laws, company policies, insurance requirements, and safety procedures.
  • Assess risks associated with recreational programming, outdoor events, equipment use, children’s activities, and third-party vendors.
  • Maintain participation waivers, incident reports, inspection records, and other required documentation.
  • Ensure team members receive safety training and understand emergency response procedures.
  • Verify outside vendors and entertainment providers meet applicable contractual, licensing, insurance, and safety requirements.
  • Escalate incidents, hazards, guest concerns, and operational risks promptly to resort leadership.
  • Ensure children’s activities follow applicable supervision, safeguarding, and check-in/check-out procedures.
  • Partner with the General Manager, Director of Operations, and department leaders to align programming with resort priorities and guest expectations.
  • Coordinate with Marketing to promote activities and events through resort communications, digital platforms, signage, and pre-arrival messaging.
  • Work with Front Office and Concierge teams to communicate programming, encourage participation, and provide accurate guest information.
  • Collaborate with Food & Beverage to develop coordinated experiences, themed dining events, outdoor activations, and special offerings.
  • Coordinate with Engineering, Housekeeping, Security, and other operational departments to ensure event setup, equipment readiness, cleanliness, and security.
  • Participate in leadership meetings, budget reviews, and resort planning initiatives as requested.
  • Maintain an accurate and current activities and events calendar.
  • Prepare staffing plans, event outlines, operating procedures, and departmental schedules.
  • Track participation, guest feedback, revenue, expenses, labor productivity, and other performance indicators.
  • Provide regular reports to resort leadership on departmental results, upcoming events, guest engagement, and operational opportunities.
  • Maintain organized vendor agreements, purchasing records, invoices, and other departmental documentation.
  • Monitor industry trends, competitor offerings, and emerging guest experience concepts to identify opportunities for innovation.

Desired Qualifications

  • A bachelor’s degree in Hospitality Management, Recreation Management, Event Management, Business Administration, or a related field is preferred; equivalent experience may be considered.
  • Resort, luxury hospitality, family destination, club, or outdoor recreation experience is preferred.

About the Company

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