Full-Time
Growth Lead
House of Atlas
Updated on 9/3/2026
Athena Club
51-200 employees
Subscription-based direct-to-consumer women’s personal care
Compensation Overview
$110k - $140k/yr
New York, NY, USA
In Person
 Growth & Marketing (2) |
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- The candidate must have 3 to 5 years of experience at a direct-to-consumer or challenger consumer packaged goods brand and must have owned outcomes rather than managed retainers.
- The candidate must have direct ownership of at least one digital channel, Shopify or Amazon, ideally both.
- The candidate must be fluent in Amazon Seller Central and Shopify Plus; this combination is the core requirement for the role.
- The candidate must have experience navigating Meta performance marketing after Apple’s AppTrackingTransparency changes.
- The candidate must be comfortable reading cohort analysis and articulating lifetime value and customer acquisition cost mathematics.
- The candidate must be proficient with Klaviyo, Northbeam or Triple Whale, and Helium 10 or a similar tool.
- The candidate must be based in New York City.
- Own direct-to-consumer performance on Shopify, including customer acquisition cost, conversion rate, email and short message service lifecycle, retention, and the subscription program.
- Manage Amazon, including pay-per-click campaign management, listing optimization, organic share-of-voice growth, and Fulfillment by Amazon operations.
- Run performance marketing across Meta and Google, including return-on-ad-spend targets, creative testing cadence, and budget allocation.
- Own the unit economics dashboard, including customer acquisition cost and lifetime value by channel, contribution margin, and payback period.
- Build and maintain analytics infrastructure.
- Brief and direct performance creative in partnership with the content team.
- Own the Amazon agency relationship day to day and set the strategic direction for the channel.
- Build the subscription and loyalty program architecture.
- Manage the full marketing budget, including allocation, pacing, and reallocation based on performance.
- Deliver weekly commercial reporting to the general manager.
Athena Club sells women's self-care products directly to consumers through a subscription service. Its lineup includes razors, body care, and wellness supplements, all marketed as clean, high-quality ingredients with thoughtful design. The subscription model delivers products straight to customers’ doors, providing a convenient, regular supply of essentials. Compared with competitors, Athena Club emphasizes a female-focused self-care range, clean ingredient standards, and a strong direct-to-consumer approach that builds loyalty through recurring shipments. The company aims to grow its customer base and revenue by expanding its subscription ecosystem and product offerings, as evidenced by its Series B funding and growth trajectory.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$55.5M
Headquarters
New York City, New York
Founded
2017
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Simplify's Take
What believers are saying
- Athena Club doubled its Manhattan headquarters to 11,857 square feet in April 2026.
- The company reportedly hit triple-digit growth in 2025 and targets over $100 million in 2026 sales.
- Target and Walmart distribution, plus Juicy Couture and Barbie launches, expand household awareness fast.
What critics are saying
- Mass retail erodes Athena Club's DTC margin advantage and pressures pricing by 2026.
- Competitors like Flamingo and Billie fight the same shaving aisle with heavier budgets.
- If retail sell-through stalls, 140 Broadway's expansion becomes stranded overhead and growth capital drain.
What makes Athena Club unique
- Athena Club sells subscription personal care, then scaled into Target and Walmart nationwide.
- Its product line spans razors, body care, supplements, and accessories under one brand.
- Co-founders Maria and Charles Desmarais built a premium, women-focused CPG brand with broad retail reach.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Commuter Benefits
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 0%Union Investment lands NYC lease. A personal-care brand is relocating its Manhattan headquarters. Personal-care brand Athena Club has leased 11,857 square feet of office space on the 44th floor of 140 Broadway in downtown Manhattan. CBRE represented Athena Club in the transaction. The company is relocating its headquarters from 915 Broadway. Owner Union Investment Real Estate recently completed a major capital improvement program at 140 Broadway, featuring a reimagined lobby and new tenant amenity center offering food and beverage venues and conferencing, lounge and multipurpose spaces. The building also has ready access to the Fulton Street transit hub. Athena Club has leased a pre-built spec suite, which gave the company a low-capex solution for its new headquarters. The 1.2 million-square-foot Class A building was completed in 1967 and currently has a vacancy of 2.9 percent, according to Yardi Matrix. A CBRE team of Alex Leopold and Connor DeSimone negotiated on behalf of Athena Club. Newmark represented Union Investment Real Estate GmbH, based in Hamburg, Germany. As of press time, CBRE had not responded to Commercial Property Executive's request for additional information. Athena Club's body care and grooming products, such as body mists, lotions, body washes, deodorants and razors, are sold at Target and Walmart locations nationwide. The company reportedly delivered triple-digit growth in 2025 and is projecting more than $100 million in sales for 2026. In a prepared statement, Athena Club's co-founders & co-CEOs, Charles Desmarais and Maria Desmarais, emphasized the value of a top-tier headquarters space for retaining the kind of team that can support the brand's growth. Broadway still exerts a certain pull. As 2026 began, the Manhattan office market hit a level of first-quarter office leasing not seen since 2011, according to a recent report from CBRE. That activity total was almost exactly 7 million square feet, compared with a five-year quarterly average of 6.1 million. Borough-wide vacancy fell to 12.4 percent. In the downtown submarket, year-to-date office leasing was 910,000 square feet, yielding a vacancy of 16.4 percent and reflecting a modest amount of net negative absorption, about 50,000 square feet. Just days ago, flex office provider Convene Hospitality Group announced the opening of its 16th New York location, at Empire State Realty Trust's 555 Broadway, in SoHo. The meeting and event space encompasses 32,000 square feet across the building's entire second floor.
Iconic designer brand Juicy Couture has teamed up with the viral personal care movement Athena Club to bring shoppers a one-of-a-kind experience.
Athena Club just launched its Mini Razor, giving you the exact same super-smooth shave as its full-size razor, but with a design that's half the length.
ATHENA partnered with Alice Paul House in the fall of 2023 to help bring awareness of Teen Dating Violence Awareness Month in February.
The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.