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Red Bull

Manufactures and markets energy drinks

Musketeer

Field SalesConfirmed live in the last 24 hours
Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

  • A graduate degree in any stream is required.
  • Preferred: 1+ years of experience in a sales position with a strong track record of success.
  • Outstanding local market knowledge, contacts, and experience in the scene.
  • Good communication skills and the ability to manage and cultivate relationships.
  • Negotiation and objection-handling skills, with a basic understanding of commercial mathematics.
  • Business and scene savvy, commitment, passion, and the ability to work a late-night lifestyle.
  • Proficiency in Word, Excel, PowerPoint, and related office software.
  • Basic knowledge of written and spoken English.
  • A solution-oriented, proactive attitude.
  • Strong personality, presence, work ethic, style, persistence, reliability, self-awareness, sociability, flexibility, self-motivation, and ambition.
  • Ability to manage time and workload to optimize effectiveness and efficiency.

Responsibilities

  • Represent and embody the Red Bull On Premise culture and build rapport with influential contacts through credibility, product knowledge, and effective use of brand properties.
  • Engage key consumers through innovative activations that differentiate Red Bull from other drinks.
  • Develop industry relationships with DJs, promoters, endemic magazines, and other relevant contacts to generate business-building initiatives.
  • Transfer On Premise know-how and Red Bull culture to customers, collaborate with other Musketeers, and communicate with the Area Manager.
  • Ensure product availability and premium execution at third-party and Red Bull events; negotiate and execute activations, seek creative opportunities that support the brand image, and offset costs.
  • Attend key third-party and Red Bull events.
  • Organize customer incentives with prior authorization from a superior and assess the profitability of invitations.
  • Grow and protect On Premise accounts in the region by analyzing territories and accounts to identify opportunities and drive distribution.
  • Ensure correct positioning of the Red Bull brand and product portfolio in the territory.
  • Identify, care for, and continually develop local and regional On Premise accounts through appropriate route planning.
  • Set volume goals with each account, execute against Red Bull key performance indicators, and regularly review business volume and business-building initiatives.
  • Coordinate with the local distributor’s sales force to achieve appropriate numeric distribution.
  • Conduct routine staff education and energizers to improve brand understanding and perfect serve, and encourage optimal pricing.
  • Optimize On Premise tools, including the On Premise Knowledge Base, Infonet, customer relationship management systems, warehouse tools, and point-of-sale materials.
  • Negotiate and implement commercial partnership agreements and offset financial contributions with added value.
  • Meet reporting deadlines.
  • Manage the local On Premise budget, including bottom-up planning and tracking of marketing tools.
  • Observe and report competitor activities, seek new regional business opportunities, and identify EPC outlets.
  • Implement the On Premise marketing strategy and use point-of-sale materials appropriately to drive vertical growth, staging marketing tools in the right accounts in accordance with international guidelines.
  • Differentiate the brand through innovative customer support aligned with the On Premise vision.
  • Meet international and national On Premise guidelines and execution standards, and continuously track results.
  • Ensure a cold Red Bull can is served when ordered as a mixer or stand-alone beverage.
  • Create strong product visibility to optimize sales.
  • Sell appropriate consumption activation tools and communications materials.
  • Encourage optimal pricing for Red Bull products in managed accounts in accordance with international guidelines.
  • Ensure Red Bull products are listed on each menu in accordance with international guidelines, both as stand-alone beverages and as part of long drinks.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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