Marketing Executive - Egg Tart, Drink & Side Dishes

Job Responsibilities:

JOB PURPOSE

Drive the growth of KFC’s Egg Tart, Drink & Side Dishes layers by supporting and leading key marketing initiatives across new product development (NPD), product portfolio management, integrated marketing communications (IMC), and consumer insights.

This role will take ownership of the Side Dishes & Drink layer and work closely with the Marketing Manager & Assistant Brand Manger on Egg Tart, with opportunities to manage projects from idea to market.

You will collaborate with cross-functional teams and external agencies to turn consumer insights and business opportunities into impactful products and marketing programs that drive both brand love and business growth.

We are looking beyond experience alone. We value people who are curious, highly motivated, proactive, eager to learn, and willing to take ownership and make things happen.

Product Management & IMC Execution 

Own Side Dishes & Drink layers and support Egg Tart layer.

•Manage product portfolios across pricing, promotion planning, menu strategy, and pre-/post-launch performance tracking.

•Drive end-to-end new product development, from identifying consumer and business opportunities to product development and market launch, partnering closely with R&D, Supply Chain, Operations, Finance, and other cross-functional teams.

•Work with creative and media agencies to develop and execute integrated marketing campaigns across ATL, digital, social, CRM, and in-store channels.

•Partner with Commercial Marketing, Digital Operations, and CRM teams to optimize menu positioning, consumer communication, and product visibility across owned channels.

•Develop marketing programs and promotional mechanics that translate business objectives into strong consumer propositions.

•Track campaign and product performance, identify learnings, and proactively recommend opportunities for optimization.

Marketing Campaign Execution, Business Analysis & Consumer Insights

•Support the day-to-day execution of marketing campaigns, working closely with agencies and cross-functional teams to ensure timely and high-quality delivery across digital, social, CRM, in-store, and other consumer touchpoints.

•Coordinate campaign materials, timelines, internal alignment, and launch readiness to ensure smooth execution from planning to go-live.

•Conduct regular sales, category, campaign, and media performance reviews, translating data into actionable insights and optimization opportunities.

•Support and manage consumer research projects to understand consumer needs, behaviors, product opportunities, and campaign effectiveness.

•Manage A&P budgets, including spending tracking and budget efficiency.

•Support the Marketing Manager on key business reviews, presentations, planning, and cross-functional meetings.

Requirements:

Qualifications:

1.Minimum education requirement 

•Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

2.Relevant experience and minimum years required

•1–3 years of working experience preferred, ideally in marketing, FMCG, F&B, retail, e-commerce, or other consumer-facing industries.

•Candidates with less directly relevant experience but who demonstrate strong potential, learning agility, and motivation are also welcome to apply.

•Genuine interest in marketing, consumer behavior, food, brands, and popular culture.

What We Look For

More than a specific background, we are looking for someone with the potential and mindset to grow quickly:

•High ownership — takes responsibility and follows through instead of waiting to be told what to do.

•Fast learner — curious, open-minded, and able to quickly learn from new situations and feedback.

•Adaptable & resilient — comfortable working in a fast-paced environment where priorities can evolve.

•Collaborative — communicates effectively and works well with different functions, personalities, and external partners.