Digital Commerce Senior Manager

Job Location

MASON BUS AND INNOVATION CTR

Job Description

The PHC Digital Commerce Senior Manager leads the digital commerce strategy and growth agenda for ZzzQuil/PureZzzs, Nervive, PainQuil, and VapoFreeze across Amazon, Walmart, Target, Instacart, DoorDash and other priority digital commerce platforms.

This role is accountable for translating consumer, customer, competitive, media, content, and performance insights into strategies that accelerate profitable sales and share growth. The Digital Commerce Manager operates with significant autonomy and leads through influence across Brand, Sales/Customer Teams, Media, Analytics, Finance, Supply Chain, IT, agencies, and external partners.

Key Responsibilities

Digital Commerce Business Development

• Own the P&G Personal Health Care (PHC) Growth Pillar digital commerce sales growth agenda, identifying opportunities and barriers across the consumer path to purchase.

• Translate sales, share, profitability, availability, traffic, search, conversion, assortment, competitive, and third-party marketplace data into clear business priorities.

• Lead digital commerce brand-superiority assessments and integrate commerce opportunities into brand strategies, innovation, launches, and customer plans.

• Serve as the Growth Pillar’s digital commerce expert, aligning multifunctional teams around priorities, decisions, and action plans.

Search Strategy & Retail Media Integration

• Lead integrated paid and organic search strategy, including keyword, audience, SKU, assortment, and retailer priorities.

• Develop briefs connecting consumer insights, search behavior, brand strategy, content, and retail media activation.

• Steward retail media investments, KPIs, measurement, and optimization to improve incremental growth, efficiency, and profitability.

• Lead a test-and-learn agenda across search, audiences, content, placements, and emerging commerce-media capabilities.

• Connect retail media with broader brand media, customer plans, and full-funnel consumer engagement.

Content Superiority & Process Ownership

• Define the digital shelf and eContent strategy, ensuring content is consumer-relevant, competitively superior, platform-optimized, accurate, and compliant.

• Lead content development from brief through deployment in partnership with Brand teams, agencies, customer teams, and external partners.

• Own testing, measurement, and optimization of product detail pages and commerce content to improve discoverability and conversion.

• Establish effective workflows, standards, and agency accountability to improve speed, quality, and execution.

Job Qualifications

Qualifications

• Strong analytical and commercial judgment with the ability to turn complex data into clear insights, recommendations, and investment choices.

• Strong understanding of major retailer and marketplace ecosystems, particularly Amazon, Walmart, Target, Instacart and DoorDash, including search, retail media, content, assortment, availability, and performance measurement.

• Ability to move effectively between strategic leadership and technical/executional detail.

• Demonstrated success leading complex initiatives through influence across multifunctional teams and external partners.

• Strong communication skills with the ability to develop compelling briefs, recommendations, and leadership-ready business narratives.

• Proven ability to operate autonomously, manage competing priorities, and drive accountability in a matrixed organization.

• Strong stewardship mindset across budgets, governance, compliance, agencies, and vendor relationships.

Preferred Qualifications

• Demonstrated experience delivering business results in digital commerce, eCommerce, retail media, customer marketing, brand/media, digital shelf, or a related discipline.

• Experience in CPG, consumer healthcare, OTC, wellness, retail, or a similarly complex consumer business.

• Experience with Amazon Ads, Walmart Connect, Target Roundel, or comparable retail media networks.

• Familiarity with Amazon Vendor/Seller Central, retailer analytics, digital shelf measurement, and content syndication platforms.

• Experience managing agencies, technology partners, retailers, distributors, or other external partners.

• Bachelor’s degree or equivalent practical experience in marketing, business, analytics, eCommerce, or a related field.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise. 

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.  If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule

Full time

Job Number

R000161883

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$125,700.00 - $157,100.00 / year