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WhiteWater Express Car Wash

Multi-state express exterior car wash operator

Integrated Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • A bachelor's degree or equivalent experience in Marketing, Communications, Business, or a related field.
  • At least 5 years of experience in integrated marketing, brand management, project management, or a related field.
  • Strong cross-functional leadership and the ability to influence without authority.
  • Excellent communication skills and the ability to turn complex plans into clear, actionable priorities.
  • A data-driven mindset with an understanding of campaign performance, deadlines, and return on investment.
  • Hands-on experience with project management tools such as ClickUp or similar platforms, including workflows, task management, and dependencies.

Responsibilities

  • Own the omni-channel marketing calendar and coordinate regional and national promotions.
  • Lead cross-functional projects with Operations, Digital Product, Creative, Technology, and Data Analytics.
  • Manage timelines, roadmaps, and delivery of digital, print, and on-site marketing assets.
  • Improve creative workflows between internal teams, agencies, and stakeholders.
  • Develop marketing playbooks for promotions, events, new store openings, and acquisitions.
  • Coordinate hyper-local campaigns to defend existing markets from competitors.
  • Support loyalty and membership growth through targeted acquisition and retention campaigns.
  • Communicate project updates, deadlines, and results to leadership.

Desired Qualifications

  • Experience in multi-unit retail, car wash, hospitality, franchise, or other distributed business environments.
  • Experience supporting new store openings, acquisitions, or market expansion.
  • Experience working with creative teams, agencies, and multiple marketing channels.

About the Company

WhiteWater Express Car Wash

Multi-state express exterior car wash operator

WhiteWater Express Car Wash operates a multi-regional network of express exterior car washes. It uses automated, high-speed exterior wash systems and offers a subscription-based Unlimited Speed Club along with fleet packages and premium add-ons (Carnauba wax, ceramic coatings, graphene defense). Customers access rapid washes, plus complimentary amenities such as high-power vacuums, towels, and mat cleaners. The company emphasizes water conservation, claiming each wash uses 25-30 gallons of water, about 70% less than the industry average. Growth comes from a mix of greenfield developments and acquisitions, supported by private equity backing, with a land-and-expand strategy to enter new markets and densify existing ones. The goal is to broaden its geographic footprint, increase recurring revenue, and become a leading multi-state operator with a large network of express washes.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Houston, TX
Founded
2015

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