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HungryPanda

Asian cuisine and grocery delivery platform

Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$50k - $65k /yr

About the Job

Requirements

  • 1–3 years of experience in marketing, user growth, event operations, brand marketing, or a related area.
  • Experience planning and executing complete online or offline events, independently driving them from planning through implementation and review.
  • Experience in user growth and channel development, with familiarity with user acquisition, conversion, retention, and repeat-purchase metrics.
  • Ability to coordinate and manage projects, execute effectively, and advance multiple projects simultaneously.
  • Market awareness and user insight, with the ability to contribute ideas and adapt to team feedback and circumstances.
  • Attention to detail, responsibility, teamwork, and ability to work in a fast-paced environment that includes some offline execution work.
  • Ability to commute to and work in Manhattan, Queens, or Brooklyn, New York.

Responsibilities

  • Plan, organize, and deliver local day-to-day promotions, brand events, and offline events such as new-store openings.
  • Coordinate event plans, resources, on-site execution, and post-event reviews; continuously improve event formats and execution results.
  • Coordinate internal teams, external partners, and part-time promotional staff to ensure events are completed successfully.
  • Develop and execute multichannel user-acquisition strategies aligned with local user-growth goals, improving registration, first orders, and repeat purchases.
  • Develop and operate user-growth channels including brand partnerships, cross-industry partnerships, social media, offline promotions, and on-platform and off-platform campaigns; explore new acquisition methods.
  • Develop local partnerships and resources among brands, merchants, student organizations, and communities, and maintain long-term partner relationships.
  • Track channel and campaign data and optimize growth strategies based on user feedback, competitor developments, and local market characteristics.
  • Operate local user communities and social media channels through ongoing content and activities to improve engagement and retention.
  • Manage basic on-platform operations such as push notifications and group messaging to support marketing campaigns and business needs.
  • Coordinate marketing, operations, and design teams to implement marketing campaigns and related policies.

Desired Qualifications

  • Experience with integrated marketing or cross-industry partnerships.

About the Company

HungryPanda

Asian cuisine and grocery delivery platform

HungryPanda runs a niche delivery marketplace focused on overseas Asian communities, connecting customers with local Asian restaurants and grocers via a mobile app and website with Mandarin and Cantonese support. It offers PandaFresh for groceries, VouchersPanda for discounts, and a user subscription with benefits like free delivery, earning revenue from commissions, delivery fees, ads, and subscriptions. The platform differentiates itself by tailoring language and services to expatriates and students, expanding beyond Chinese to other Asian cuisines, and operating in over 80 cities across 10 countries. The goal is to provide authentic Asian dining and grocery access worldwide through a scalable, profitable delivery marketplace.

Company size
501-1,000
Company stage
Series D
Total funding
$275M
Headquarters
London, United Kingdom
Founded
2016

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