Head of Digital Marketing
$210k - $230k
Expert
Bachelor's
Fort Lauderdale, FL, USA
In PersonBased in the Fort Lauderdale corporate office; nationwide travel of 10–15%, possibly for extended periods.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A minimum of a Bachelor of Science or Bachelor of Arts degree in Marketing, Business Administration, or a relevant field is required.
- At least 10 years of progressive leadership experience in digital marketing is required.
- Proven success driving measurable growth in complex, multi-location or multi-brand environments through sophisticated digital marketing strategies is required.
- Deep expertise in performance marketing, including search engine optimization, search engine marketing, pay-per-click, paid social, and lifecycle or email marketing, is required.
- Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar platforms is required.
- Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems is required.
- Deep understanding of Generative Engine Optimization, including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines, is required.
- Strong knowledge of AI Search, modern search engine optimization, and evolving discovery ecosystems is required.
- Advanced data analytical skills, including expertise in attribution modeling, performance tracking, and return on investment optimization, are required.
- The role requires the ability to build, lead, and scale high-performing marketing teams.
- Willingness to travel nationwide 10–15% to support marketing initiatives, events, and strategic partnerships is required; travel may involve extended periods.
- Compliance with applicable laws, professional responsibility obligations, and company policies is required.
Responsibilities
- Define and lead the enterprise-wide digital marketing strategy aligned to customer acquisition, brand growth, and revenue objectives.
- Own the end-to-end digital funnel strategy, optimizing awareness, acquisition, conversion, and retention through a test-and-learn approach and continuous improvement.
- Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes.
- Be accountable for return on investment of digital marketing efforts and track metrics across campaigns.
- Lead strategy for Generative Engine Optimization to ensure brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems.
- Drive AI Search initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces.
- Establish frameworks to optimize content, structured data, and digital assets for traditional search engines and generative AI discovery systems.
- Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance.
- Oversee digital performance channels, including search engine optimization, search engine marketing, pay-per-click, paid social, email automation, and customer relationship management-driven lifecycle marketing.
- Continuously optimize digital channels to improve lead quality, conversion rates, and cost efficiency.
- Ensure consistent execution across enterprise, multi-location, and clinic-level marketing initiatives.
- Own digital marketing measurement frameworks, attribution modeling, and return on investment reporting across channels.
- Build and institutionalize a culture of experimentation, A/B testing, and rapid optimization.
- Deliver actionable insights into the full digital patient journey, from first touch through conversion and retention.
- Develop, manage, and optimize digital marketing budgets across enterprise, regional, and clinic-level allocations.
- Allocate investment based on performance data, scalability, and strategic growth priorities.
- Lead, mentor, and scale a high-performing digital marketing organization across disciplines including search engine optimization, search engine marketing, email automation, pay-per-click, and social media.
- Partner with clinical operations, sales, analytics, and executive leadership to align marketing strategy with organizational goals.
- Influence senior stakeholders through clear, data-driven insights and strategic recommendations.
- Travel as needed to support marketing initiatives, events, and strategic partnerships.
About the company
ICBD builds and operates companies for founders. It creates a full operating platform that stays embedded from day one, offering hands-on support across leadership, IT and data, finance and legal, recruiting, marketing, real estate, and operations to help portfolio companies scale and become category leaders. Unlike typical incubators that only fund and launch businesses, ICBD remains as a long-term partner, embedding C-suite operators and a ready-to-use infrastructure to accelerate growth. Their approach blends startup culture with the resources of a large organization to drive rapid, repeatable market entry and lasting leadership. The company’s goal is to help founders turn ideas into fast-growing, enduring companies, as reflected in their track record of rapid growth and industry recognition.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Orlando, Florida
Founded
2019
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Simplify's Take
What believers are saying
- ABA Centers keeps winning growth recognition, including Inc. Southeast in April 2026.
- ICBD founder stayed visible on NYSE TV in June 2025, supporting recruiting and fundraising.
- The company still expands through capital-efficient, founder-controlled growth without outside-equity dilution.
What critics are saying
- Optum ended its ABA Centers relationship in June 2026, cutting a major payer channel.
- Publix and Point32Health allege fraud, inflated billing, and RICO conduct in pending suits.
- ICBD faces invoice lawsuits and restructuring pressure, signaling a brittle operating model.
What makes ICBD unique
- ICBD owns ABA Centers, a vertically integrated autism-care platform with aggressive growth.
- ABA Centers ranked No. 15 on Inc.'s 2026 Southeast list and No. 25 nationally in 2025.
- ICBD combines clinical delivery, payer negotiations, and management services under one roof.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Life Insurance
- 401(k) Company Match
- Paid Vacation
- Paid Holidays
- Employee Referral Bonus
- Performance Bonus