Full-Time

Senior Director

Marketing Insights & Analytics

Posted on 5/14/2024

Nutrafol

Nutrafol

201-500 employees

Science-backed hair growth and thinning solutions

Compensation Overview

$180k - $215kAnnually

+ Quarterly Bonus Program + Wellness Stipends + Free Lunch + Internet Stipend + Pet Insurance

Senior

Remote in USA

Required Skills
Mixpanel
Sales
Data Science
SQL
Word/Pages/Docs
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline
  • 10-12 years of hands-on experience in digital marketing analytics within the eCommerce space
  • 5+ years of experience managing team members
  • Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance
  • Experience with predictive analytics and digital experience personalization
  • Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools
  • Strong analytical skills and ability to synthesize data and simplify findings to solve business issues or identify opportunities
  • Experience in building reports and visualizations using Tableau
  • Expert knowledge of digital analytics, including systems like Google Analytics and Mixpanel
  • Detail oriented with a high degree of accuracy
  • Demonstrated sense of urgency and accountability to deliver strong results
  • Extremely proficient in Excel
  • Strong working knowledge of the full Microsoft Office suite (MS Word, PowerPoint, etc.) and Google Suite
Responsibilities
  • Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals
  • Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value
  • Own and develop a robust revenue forecasting model that supports leadership in understanding performance and estimated outcomes
  • Continually evolve analytics processes and tools to improve understanding of the digital business and customers
  • Leverage analyses and insights to support improvements in customer experience and e-commerce revenue growth
  • Identify and understand the behavior of buyer segments/cohorts
  • Work in collaboration with various marketing teams to realize the company’s strategic vision
  • Manage a team responsible for mining website traffic, engagement, and sales data for actionable insights
  • Partner with Business Intelligence and Data Engineering teams to deliver meaningful customer insights and automate processes

Nutrafol provides an exceptional workplace environment, particularly for those passionate about health and wellness. The company's use of science-backed methods and natural components like Marine Collagen Peptides and Sensoril® Ashwagandha for hair thinning solutions emphasizes its commitment to both innovation and efficacy. Employees benefit from being part of an industry-leading team that prioritizes holistic wellness approaches, continually pushing the boundaries of what's possible in hair health.

Company Stage

M&A

Total Funding

$38M

Headquarters

New York, New York

Founded

2013

Growth & Insights
Headcount

6 month growth

4%

1 year growth

20%

2 year growth

79%
INACTIVE