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Full-Time

Wholesale Coordinator

Posted on 7/25/2024

Reformation

Reformation

501-1,000 employees

Sustainable fashion brand offering eco-friendly clothing

Hardware
Energy
Social Impact
Consumer Goods

Mid

Culver City, CA, USA

Category
Customer Success Management
Sales & Account Management
Required Skills
Sales
Communications
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s Degree
  • 3+ years of experience in buying, merchandising, or wholesale at a retailer/e-commerce company
  • Strong merchandising and creative eye
  • Knowledge of major wholesale retailers and their specific customer base
  • Comfortable giving honest, direct feedback both written and verbally
  • Strong Analytical and Math skills
  • Ability to prioritize
  • Intermediate to Advanced Proficiency in Excel and Powerpoint
  • Ability to adapt to complexities of an expanding organization
  • Attention to detail
  • Strong interpersonal and communication skills
Responsibilities
  • Support Manager to maintain OTB, build monthly assortments, manage reporting, and drive sales and inventory goals
  • Help to build assortments using a strong merchandising eye and an understanding of the customer for each different account
  • Harbor a deep understanding of our current and evolving core customer base as well as the market
  • Solicit feedback from partners and work closely to build strong, collaborative relationships
  • Create and manage weekly selling reports and seasonal hindsights, analyzing product performance and identify key styles/categories that drive sales
  • Identify process, workflow and system improvements and bring recommendations to manager
  • Communicate cross functionally with relevant teams to ensure cohesiveness
  • Make administrative decisions autonomously (PO and visual deck updates, daily/weekly work schedules and planning, etc)
  • Assist the team with day to day needs
  • Take initiative beyond basic responsibilities

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and customer experience, which helps reduce costs and offer competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making stylish, eco-friendly clothing accessible to environmentally conscious consumers.

Company Stage

Series B

Total Funding

$37M

Headquarters

Vernon, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Reformation's collaborations with high-profile partners like The New York City Ballet and Veja boost brand visibility and appeal.
  • The company's focus on digital transformation and technology integration positions it well for future growth and scalability.
  • Reformation's strong brand identity and commitment to sustainability attract a loyal customer base, fostering long-term customer relationships.

What critics are saying

  • The highly competitive fashion market requires constant innovation to stay ahead, posing a challenge for Reformation.
  • Dependence on the eco-conscious consumer segment may limit market reach and growth potential.

What makes Reformation unique

  • Reformation's unwavering commitment to sustainability sets it apart in the fashion industry, which is notorious for its environmental impact.
  • The direct-to-consumer model allows Reformation to maintain control over its brand and customer experience, unlike competitors who rely on intermediaries.
  • Innovative use of technology, such as the implementation of Centric PLM and interactive digital displays in stores, enhances operational efficiency and customer engagement.
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