Senior Manager

EXCLUSIVE: Kiehl's joins forces with Spritz Society to launch a limited-edition electrolyte drink. This is a first-of-its-kind collaboration for both brands. March 11, 2026, 9:00am Kiehl's is moving beyond the barrier. The skin care brand is teaming up with canned cocktail brand Spritz Society to launch its first nonalcoholic, wellness drink, Ultra Berry, inspired by its bestselling facial cream. Available now on spritzsociety.com, the limited-edition beverage is a sparkling refresher infused with mixed berries, electrolytes and zero grams of sugar. This marks Spritz Society's inaugural foray into the alcohol-free category and the first food and beverage partnership for Kiehl's. You may also like. In an exclusive statement sent to WWD, Kiehl's general manager John Reed said: "This collaboration is designed for wellness-conscious, digitally engaged consumers who view hydration holistically, both internally and externally. Fans of Ultra Facial Cream already understand the importance of lasting hydration for the skin, and this collaboration extends this philosophy into a broader lifestyle moment." Honored in Beauty Inc's 2026 roundup of the 100 greatest beauty products of all time, the Kiehl's Ultra Facial Cream first launched in 2006 before it was reformulated in 2015. Made with 4.5 percent squalane, glacial glycoprotein and pro-ceramides, the product promises to deliver 72-hour hydration. According to the brand, one unit sells every 30 seconds in the U.S. and eight seconds globally. Partnering with Spritz Society, Kiehl's is hoping to build its hero franchise into a ritual-driven routine. In addition, "the collaboration allows the brand to innovate while staying rooted in its expertise in hydration and skin care," Reed said. "It also taps into new audiences and cultural conversations in a way that feels authentic to the brands heritage." On why Kiehl's is choosing to dip its toe into the wellness category now, Reed said there's a burgeoning band of consumers who are lumping skin care with nutrition and lifestyle. "With brand collaborations a key priority for Kiehl's in 2026, the collaboration also helps introduce the brand to new consumers through cross-category innovation and culturally relevant partnerships. It positions the brand as a leader in cross-category innovation while creating digital engagement and excitement through limited-edition drops. Additionally, it strengthens consumer loyalty by offering unique, experiential products," he added. The Ultra Berry Refresher is one of many bubbly beauty launches as of late, specifically in the nonalcoholic, better-for-you drink category. Bubble recently partnered with Poppi to launch three new flavors in its Talk Back Serum family: Strawberry Lemon, Root Beer and Grape. And before that, Cocokind tapped Olipop to add Strawberry Vanilla, Cherry Cola and Cream Soda to its Ceramide Lip Blur Balm scents. Newsletters WWD recommends.

LOS ANGELES, Aug. 28, 2024 /PRNewswire/ -- Dreamday , the pioneering, award-winning Performance PR agency renowned for partnering with category-defining brands, is excited to announce the appointment of Taylor Osumi as Senior Vice President. With a wealth of PR and marketing experience across multiple sectors, Taylor will be instrumental in expanding the agency's capabilities to further drive best-in-class results for clients.Taylor has developed and executed 360-degree campaigns for brands in beauty, fashion, health and wellness, technology, food and beverage, and corporate communications. She has led PR efforts for a diverse range of companies, from startups to Fortune 500 brands such as Expedia, General Motors, LinkedIn, Kraft Natural Cheese, Therabody, Ritual, Parade Underwear, Kiva, Moon Juice, Frank Body, and more.This strategic hire follows a period of rapid growth for Dreamday, which was just awarded #719 on Inc.'s list of the Fastest Growing Companies in America, with 600% 3-year growth. Dreamday also won Fast Company's Most Innovative Companies in the PR & Communications category earlier this year.As Senior Vice President, Taylor will help drive the agency's growth by expanding its client roster and ensuring continued success with existing clients. With over 15 years of experience, Taylor will be pivotal in broadening Dreamday's managed services and will contribute significantly to furthering Dreamday's position as the most notable Performance PR agency for consumer brands."Joining Dreamday is an incredible opportunity to be part of a forward-thinking agency that is redefining the industry as we know it," Osumi says