Bubble appoints Diana Rubin chief marketing officer. The former Sol de Janeiro executive will lead the company's global marketing organization. July 27, 2026 Associate Editor Bubble, the dermatologist-developed skincare brand, has appointed Diana Rubin as its first chief marketing officer. As Bubble enters its next phase of growth, Rubin will lead the company's global marketing organization, overseeing brand strategy, integrated marketing, creative, communications, consumer engagement and growth initiatives. "Diana joining Bubble as our first CMO marks an exciting new chapter for our company," said Shai Eisenman, founder and CEO of Bubble Skincare. "She brings the rare combination of skincare expertise, strategic brand leadership and commercial acumen needed to help shape our future." Rubin has most recently served as vice president, Americas head of marketing at Sol de Janeiro, where she led marketing strategy across the region for one of the beauty industry's fastest-growing brands. "I've long admired Bubble for building a brand that has earned the trust of consumers by making effective skincare approachable, accessible, and genuinely community-driven," said Rubin. "Bubble has created something incredibly special by listening to its audience and consistently delivering products that meet their evolving skincare needs. I'm thrilled to join this talented team at such an exciting moment in the company's journey and help shape the next phase of growth while continuing to build meaningful connections with consumers around the world." Check out the brand's new campus scholarship program here.

The American Eagle x Bubble collab is A playful Gen Z dream. All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. It takes a lot to break through the noise in a saturated market, but some collections manage to grab our attention. So when a beloved fashion retailer and a viral beauty brand decide to collaborate, our shopping Spidey-senses activate. Today, American Eagle announced its partnership with Bubble, and there couldn't be a more perfect collection to shop. (And as a self-identifying Zillennial who solely uses Bubble skincare for my sensitive skin and whose younger Gen Z sister solely spends her money at American Eagle, we're excited to add these playful pieces to our collection.) The fashion and beauty collaboration, available on both brands' websites and in select American Eagle stores, is a celebratory entry into summertime. According to a press release: "The collab is rooted in a shared commitment to self-expression, individuality, and community - bringing together style and skincare in a way that feels natural and lived in." From a range of colorful loungewear - including graphic hoodies and terrycloth floral shorts - along with pajama sets and denim jackets, the collection has comfy styles you'll want to wear for girls' nights in... and for coffee runs... and for beach sunrises with your best friends! The keychains, necklaces, and platform slippers also promise to bring joy to your summer 'fits. Advertisement ADVERTISEMENT The collection also has a limited-edition Bubble skincare bundle in a checkered cosmetics case featuring some of the brand's bestsellers (including my personal favorites). We're particularly excited about the new cherry lip balm, which comes in a set with summer charms. Beauty accessories like the terry headband and wristband sets plus terry makeup pouches also promise to brighten up your skincare and makeup routines. Ranging between $9 and $85, the limited-edition collection is bound to sell out fast, so be sure to cart up your favorites ASAP. Shop the full American Eagle x Bubble collaboration on AE.com and hellobubble.com. Advertisement ADVERTISEMENT

EXCLUSIVE: Kiehl's joins forces with Spritz Society to launch a limited-edition electrolyte drink. This is a first-of-its-kind collaboration for both brands. March 11, 2026, 9:00am Kiehl's is moving beyond the barrier. The skin care brand is teaming up with canned cocktail brand Spritz Society to launch its first nonalcoholic, wellness drink, Ultra Berry, inspired by its bestselling facial cream. Available now on spritzsociety.com, the limited-edition beverage is a sparkling refresher infused with mixed berries, electrolytes and zero grams of sugar. This marks Spritz Society's inaugural foray into the alcohol-free category and the first food and beverage partnership for Kiehl's. You may also like. In an exclusive statement sent to WWD, Kiehl's general manager John Reed said: "This collaboration is designed for wellness-conscious, digitally engaged consumers who view hydration holistically, both internally and externally. Fans of Ultra Facial Cream already understand the importance of lasting hydration for the skin, and this collaboration extends this philosophy into a broader lifestyle moment." Honored in Beauty Inc's 2026 roundup of the 100 greatest beauty products of all time, the Kiehl's Ultra Facial Cream first launched in 2006 before it was reformulated in 2015. Made with 4.5 percent squalane, glacial glycoprotein and pro-ceramides, the product promises to deliver 72-hour hydration. According to the brand, one unit sells every 30 seconds in the U.S. and eight seconds globally. Partnering with Spritz Society, Kiehl's is hoping to build its hero franchise into a ritual-driven routine. In addition, "the collaboration allows the brand to innovate while staying rooted in its expertise in hydration and skin care," Reed said. "It also taps into new audiences and cultural conversations in a way that feels authentic to the brands heritage." On why Kiehl's is choosing to dip its toe into the wellness category now, Reed said there's a burgeoning band of consumers who are lumping skin care with nutrition and lifestyle. "With brand collaborations a key priority for Kiehl's in 2026, the collaboration also helps introduce the brand to new consumers through cross-category innovation and culturally relevant partnerships. It positions the brand as a leader in cross-category innovation while creating digital engagement and excitement through limited-edition drops. Additionally, it strengthens consumer loyalty by offering unique, experiential products," he added. The Ultra Berry Refresher is one of many bubbly beauty launches as of late, specifically in the nonalcoholic, better-for-you drink category. Bubble recently partnered with Poppi to launch three new flavors in its Talk Back Serum family: Strawberry Lemon, Root Beer and Grape. And before that, Cocokind tapped Olipop to add Strawberry Vanilla, Cherry Cola and Cream Soda to its Ceramide Lip Blur Balm scents. Newsletters WWD recommends.