Monetization Strategy and Operations Manager
TikTok
Monetization Strategy and Operations Manager
TikTok
Short-form video platform with ads
The Global Monetization Strategy and Operations (MSO) team enables sustainable growth in TikTok's advertising business. We partner with business leaders on strategy setting, revenue planning, and pricing and incentive policy, and we improve the tools and processes sales teams rely on every day. We turn complex business decisions into operating models that scale, protecting both customer outcomes and long-term profitability. You will shape the strategy and the operating models behind TikTok's advertising business. You will be joining the UK, Ireland, and Benelux team within the broader MSO team as a Strategy & Operations Manager, focusing on driving key strategic initiatives and analyses for the UK, Ireland, and Benelux business. It will be at the intersection of strategy setting, product research, data analytics, and project management to gain a deep understanding of our business and product, uncover growth opportunities, and lead execution in collaboration with sales and cross-functional partners. What You Will Do - Serve as a strategic partner for sales leadership in UKI and Benelux focusing on the Enterprise advertiser segment - Identify revenue opportunities and translate them into concrete go-to-market levers by conducting deep, rigorous internal quantitative & qualitative analyses on our business and products - Lead market research on industry trends, business models, competitor benchmarking, as well as ad products and emerging tech to generate new insights and develop growth strategies - Deep dive into data and build analytics tools and dashboards to support recurring reporting cadences - Partner with sales leadership and cross-functional teams to implement strategies and programs, track progress and measure impact - Lead/support on additional ad hoc projects as required
Minimum Qualifications: - Experience in a fast-paced company - high growth start-up, management consulting, tech platforms, etc. in a project and program management capacity - Fast learner, ability to independently multi-task, prioritize, and manage time effectively - Experience working cross-functionally with various internal teams, including Product, Sales, Finance, etc. - Self-starter and execution mindset, capable of delivering on changes with minimal supervision Preferred Qualifications: - Experience in media, digital advertising, business intelligence, revenue strategy/operations is a plus - Proficient in Microsoft Office and/or Google Suite, especially Excel and Google Sheets. Experience with data visualization software, BI tools, or SQL is a plus - Familiarity with major sales CRM platforms (e.g. SalesForce,), Order Management Systems (Operative, FatTail, Prisma, etc.) and Ads Platforms (Google Ads Manager, Facebook, etc.) is a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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