B2B Marketing Manager

Why This Role

Immoweb is looking for a B2B Marketing Manager to strengthen how we position, launch and market our products and commercial propositions to professional customers, including real estate agencies, developers and notaries.

As our B2B portfolio becomes increasingly sophisticated, we need to translate complex products into clear customer value propositions, equip our commercial teams to succeed and build more impactful, consistent relationships with our customers.

This role combines Product Marketing and B2B Customer Marketing, with a strong focus on product positioning, go-to-market execution, Sales enablement, customer communications and adoption.

Working closely with Product, Go-to-Market, Sales, Customer Care and Marketing, you will connect customer insight, product development and commercial execution to deliver measurable business impact.

The Team You’ll Join

You’ll work at the crossroads of Product, Go-to-Market, Sales, Customer Care and Marketing at Immoweb, partnering closely with each of them to bring our B2B propositions to professional customers.

Because Immoweb is part of AVIV Group, you’ll also have the opportunity to share expertise and best practices with colleagues across our European brands.

You will be part of the Strategy & Growth Team, reporting directly to the Director of Strategy & Growth.

What You’ll Own

Your mission is to ensure that Immoweb’s B2B products and commercial offers are clearly positioned, successfully launched and effectively communicated to our professional customers.

You will ensure that:

• Our B2B products and commercial propositions are grounded in customer insight, clearly differentiated and easy to understand.

• Sales and Customer Care teams have compelling narratives, materials and tools to engage customers.

• B2B customer communications, campaigns and touchpoints are relevant, consistent and commercially impactful.

• Customer feedback and performance insights continuously improve our propositions, campaigns and adoption.

Your key responsibilities:

• Product Marketing & Positioning

  • Define customer segmentation, value propositions, positioning and messaging for priority B2B products and commercial offers.

  • Translate product capabilities and complex propositions into simple, differentiated customer benefits.

  • Leverage customer research, competitive intelligence and commercial insights to inform product positioning and go-to-market decisions.

  • Partner with Product, GTM and Sales to ensure propositions respond to customer needs and business priorities.

• Go-to-Market, Launches & Sales Enablement

  • Support go-to-market planning and coordination for priority B2B product launches, features and commercial offers.

  • Develop compelling product narratives, customer presentations, sales collateral, proof points and training materials.

  • Ensure Sales and Customer Care teams are equipped and ready to introduce and support new propositions.

  • Coordinate execution across relevant teams and channels.

• B2B Customer Marketing & Communications

  • Own the B2B customer marketing plan, including newsletters, product announcements, commercial communications and targeted adoption campaigns.

  • Define and coordinate the B2B editorial and campaign calendar, aligned with product launches and commercial priorities.

  • Oversee content and continuous improvement of professional websites and B2B digital touchpoints.

  • Contribute to customer event planning and activation, ensuring events support clear customer engagement and commercial objectives.

  • Work with Marketing specialists and relevant teams to execute campaigns and communications effectively, while remaining hands-on when required.

  • Monitor campaign performance and continuously improve engagement and conversion.

• Customer Insight & Performance

  • Build a strong understanding of professional customers through research, interviews, customer feedback, behavioural data and market intelligence.

  • Establish feedback loops with Sales, Customer Care and Product to identify customer needs and adoption barriers.

  • Track product awareness, adoption, campaign engagement and commercial outcomes.

  • Translate insights into concrete recommendations for positioning, launches and customer marketing activities.

What We’ll Achieve Together

Success in this role means creating measurable business impact, not simply producing campaigns and materials.

Success will be measured through:

• Quality and differentiation of priority B2B value propositions.

• Effectiveness of product launches and Sales enablement.

• Product awareness, activation and adoption among professional customers.

• Engagement, conversion and effectiveness of B2B marketing campaigns and customer touchpoints.

• Contribution to B2B revenue growth, customer retention and commercial performance.

• Quality and impact of customer and competitive insights.

The exact measures will be agreed based on the priorities and baseline when you join.

What You Bring

You bring:

• 5–8+ years of relevant experience in B2B Marketing, Product Marketing or Go-to-Market, ideally in SaaS, marketplaces, technology or digital products.

• Proven experience developing and executing B2B marketing plans, including product launches, customer communications and commercial campaigns.

• Strong ability to translate complex products into clear value propositions, compelling messaging and effective sales materials.

• Experience collaborating with Product, Sales, Customer Care and Marketing teams in a cross-functional environment.

• Strong communication, storytelling, analytical and project management skills.

• A commercially minded, customer-centric approach and comfort working with performance indicators.

• A hands-on approach — able to move from strategic planning to creating customer-facing materials, coordinating campaigns and driving execution.

• Strong AI fluency, with the ability to leverage AI tools to improve marketing productivity, content development and campaign effectiveness.

• Fluency in English and Dutch, with a strong professional level of French preferred.

• Comfort working in a fast-paced environment with multiple stakeholders and evolving priorities.

We are looking for a senior individual contributor who combines strategic thinking with operational ownership — someone who enjoys building strong propositions but is equally motivated by bringing them successfully to market.

What to Expect From the Hiring Process

We want our hiring process to be focused, transparent and respectful of your time.

You can typically expect 2–3 interviews with the people you would work most closely with. Depending on the role, we may also include a practical case or skills assessment relevant to the work you would be doing.

We’ll explain the process from the start and keep you informed throughout.

About Immoweb

Build the platform where Belgium feels at home.

For more than 30 years, Immoweb has helped millions of people find their place to call home.

As Belgium's leading real estate platform, we connect buyers, renters, sellers and real estate professionals through technology that makes every step of the property journey easier — whether it's a first apartment or a forever home.

Our mission is to inspire, guide and close every home move in Belgium.

By combining smart technology with a customer-first mindset, we're building products that have a real impact on millions of people across the country.

At Immoweb, every contribution helps shape one of life's biggest decisions.

Part of something bigger

Immoweb is part of AVIV Group, bringing us together with leading digital real estate brands across Europe.

Being part of the Group gives our teams access to broader expertise, technology and opportunities to collaborate across markets — while Immoweb remains deeply rooted in Belgium and focused on the needs of Belgian consumers and real estate professionals.