International Key Account Manager
Red Bull
International Key Account Manager
Red Bull
Manufactures and markets energy drinks
MANAGEMENT OF INTERNATIONAL KEY ACCOUNTS
In this role, you’ll negotiate and coordinate with international key accounts, retail buying groups, and purchasing alliances under the guidance of the retail key account lead. You’ll manage the day-to-day business relationships with international customers and the Red Bull markets in which they operate.
You’ll champion a mindset of conditionality and profitability, inspiring both business partners and internal stakeholders. And you’ll continuously leverage customer and shopper data to turn insights into impactful actions.
GLOBAL STRATEGY AND MARKET SUPPORT
In this position, you’ll drive and deploy global channel and segment strategies together with market teams, facilitating workshops and best practice sharing sessions. You’ll embody and expand the mindset and values of the Red Bull Key Account Framework, both globally and locally.
You’ll support the top 25 Red Bull countries in their strategic planning processes, offering valuable input and feedback for their annual business plans. And when needed, you’ll provide hands-on support to selected countries to optimize key account management, focusing on sales drivers and profitability.
SUPPORT CROSS-FUNCTIONAL PROJECTS
You’ll support the expansion and enhancement of Customer Profitability, Demand Planning, and Value Chain analysis - both in concept and system development.
You’ll also act as a strong sparring partner for Key Account Managers, collaborating on country-specific projects in revenue management, field sales, and demand planning.
CROSS DEPARTMENTAL COLLABORATION
You’ll leverage your key role within the international team by proactively sharing your expertise, learnings, and challenges. You’ll foster cross-departmental collaboration across HQ and regional teams, building a strong network within the global key account community.
7+ years of key account management experience, ideally in FMCG.
Excellent communication skills, strong negotiation, presentation, and problem-solving skills.
Self-motivated team player, proficient in CRM systems and MS Office, with an analytical, innovative, and solution-oriented mindset.
Fluency in English; any other language (e.g., German or French) would be an advantage.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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