Dell Technologies

Makes PCs, AI servers and data storage systems

Principal Graphics and Visual Designer

Graphic DesignConfirmed live in the last 24 hours

Full-timeAustin, TX, USA$144k - $198k /yrIn-person

About the Job

Requirements

At least 8 years of professional experience in graphic design, visual communication, brand design, product graphics, packaging graphics, or related creative disciplines.
A strong portfolio demonstrating excellence in visual design, branding, product visual identity, packaging graphics, digital content, and storytelling.
Demonstrated experience developing visual identity systems, including logos, iconography, graphic patterns, branded product graphics, and scalable design systems.
Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
Strong visualization and rendering skills, including the ability to create photorealistic renderings and compelling visual stories using tools such as KeyShot, Blender, Cinema 4D, Maya, or equivalent, with experience leveraging artificial intelligence-assisted creative tools.

Responsibilities

Lead end-to-end visual design projects from research and concept development through final execution, ensuring alignment with brand standards, customer needs, and manufacturing requirements.
Create visual design solutions including packaging graphics, product graphics, visual identities, branded assets, and digital content including wallpaper across physical and digital touchpoints.
Develop product visual identity systems, including logos, iconography, graphic patterns, and signature visual elements that enhance product differentiation and brand expression.
Partner closely with Industrial Design and Color, Material, and Finish teams to create integrated product experiences where graphics, materials, finishes, and form work together.
Leverage advanced visualization and artificial intelligence-powered creative tools to develop renderings, visual storytelling assets, concept explorations, and production-ready design solutions while collaborating with cross-functional teams.
Collaborate with Industrial Designers, Packaging Engineers, Color, Material, and Finish teams, Brand, Software, Marketing, and external partners to create cohesive customer experiences.

Desired Qualifications

A bachelor's degree in graphic design, Visual Communication, Industrial Design, Communication Design, or a related field.
Experience working with consumer electronics, technology brands, or premium consumer products, including close collaboration with Industrial Design and Color, Material, and Finish teams.

We're continually raising the bar in Visual Design. Our team delivers globally aligned, best-in-class solutions that elevate customer experiences through compelling visual communication, brand expression, product graphics, and innovation. We undertake research, concept development, validation, stakeholder alignment, and executive engagement to create design solutions that balance aesthetics, functionality, manufacturability, and business impact.

Join us to do the best work of your career and make a profound social impact as a Principal Graphics and Visual Designer on our Experience Design Group in Austin, Texas.

What You'll Achieve
As a Principal Graphics and Visual Designer, you will lead the development of visual design solutions across products, packaging. This role is primarily focused on graphic design, visual storytelling, brand expression, and product visual identity. You will collaborate closely with Industrial Designers, Packaging Engineers, CMF teams, Brand, Software, Marketing, and external partners to create cohesive, meaningful, and impactful customer experiences.

The ideal candidate combines exceptional graphic design expertise with a deep understanding of product aesthetics, visual identity systems, and 3D visualization. You should be equally comfortable creating a product logo, developing a visual language for a product family, generating compelling renderings, and translating design trends into future product experiences.

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

•    8+ years of professional experience in graphic design, visual communication, brand design, product graphics, packaging graphics, or related creative disciplines
•    Strong portfolio demonstrating excellence in visual design, branding, product visual identity, packaging graphics, digital content, and storytelling
•    Demonstrated experience developing visual identity systems, including logos, iconography, graphic patterns, branded product graphics, and scalable design systems
•    Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro
•    Strong visualization and rendering skills, including the ability to create photorealistic renderings and compelling visual stories using tools such as KeyShot, Blender, Cinema 4D, Maya, or equivalent, with experience leveraging AI-assisted creative tools

Desirable Requirements

Bachelor's degree in graphic design, Visual Communication, Industrial Design, Communication Design, or a related field
Experience working with consumer electronics, technology brands, or premium consumer products, including close collaboration with Industrial Design and CMF teams

Compensation

Dell is committed to fair and equitable compensation practices. The salary range for this position is $144,000-198,000.

Benefits and Perks of working at Dell Technologies

Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now at MyWellatDell.com

You will:

Lead end-to-end visual design projects from research and concept development through final execution, ensuring alignment with brand standards, customer needs, and manufacturing requirements
Create compelling visual design solutions including packaging graphics, product graphics, visual identities, branded assets, and digital content including wallpaper that strengthen brand consistency across physical and digital touchpoints
Develop product visual identity systems, including logos, iconography, graphic patterns, and signature visual elements that enhance product differentiation and brand expression
Partner closely with Industrial Design and CMF teams to create integrated product experiences where graphics, materials, finishes, and form work together seamlessly
Leverage advanced visualization and AI-powered creative tools to develop renderings, visual storytelling assets, concept explorations, and production-ready design solutions while collaborating with cross-functional teams

About the Company

Dell Technologies

Makes PCs, AI servers and data storage systems

Dell Technologies makes laptops, desktops, servers, data storage and networking equipment for businesses, governments, schools and consumers, and it builds many of the server racks inside large AI data centers. In 2016 it completed its $67 billion purchase of storage maker EMC, then the largest technology deal ever. One division sells PCs, monitors and Alienware gaming computers, while the other sells PowerEdge servers, storage arrays and networking gear to companies running their own data centers. Dell earns money from those hardware sales plus support, financing and subscription services. Michael Dell founded the company in 1984 from his University of Texas dorm room, and it is based in Round Rock, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Round Rock, TX
Founded: 1984

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