Full-Time
Partnership Solutions Coordinator
Northern Kentucky University
Updated on 9/8/2026
Learfield
501-1,000 employees
College sports sponsorships, ticketing, licensing, media
No salary listed
Highland Heights, KY, USA
In Person
Evening, weekend, and home-game work is required.
Bachelor's
 Growth & Marketing (1) |
|---|
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- Some experience in marketing, partnerships, events, or a related field; internships or early-career experience are welcome.
- Strong organizational skills with high attention to detail.
- Clear and professional written and verbal communication skills.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Ability to take initiative and support team needs.
- Proficiency in Microsoft Office, including Word, PowerPoint, and Excel.
- Ability to work flexible hours, including evenings, weekends, and home games.
- Support the activation and fulfillment of corporate partnership agreements across traditional, digital, and in-venue platforms.
- Serve as a liaison between the property team, university staff, and brand partners to ensure smooth delivery of partner assets.
- Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders while representing Learfield and the property.
- Track inventory and maintain accurate records of sponsorship elements and deliverables.
- Assist with gameday operations, including setup, signage placement, hospitality, and in-game promotions.
- Supervise gameday staff as needed to support on-site execution.
- Provide proof-of-performance documentation for fulfilled partnership elements.
- Support administrative functions such as budget tracking, invoicing, contract documentation, and expense reporting.
- Contribute to partner recap presentations and internal reporting.
- Collaborate cross-functionally with sales, digital, and marketing departments to ensure seamless execution.
- Previous experience supporting sponsorships, sports events, or gameday operations.
- Comfort working in live event environments and interacting with diverse stakeholders.
- A bachelor's degree in sports management, marketing, business, communications, or a related field.
Learfield is a media and technology company focused on college sports and live events. It helps universities and venues connect brands with fans through an end-to-end suite of services, including sponsorship management, ticketing, licensing, and media solutions. The product set leverages media, technology, and data to generate revenue and enhance fan engagement for university partners and venues, while enabling brands to reach 182 million passionate fans. The company differentiates itself by its deep integration into the college sports ecosystem, scale across sponsorship, ticketing, licensing, and media rights, and a commitment to supplier diversity. Its goal is to monetize and activate college sports experiences by linking sponsors, venues, and fans in meaningful ways.
Company Size
501-1,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$150M
Headquarters
Jefferson City, Missouri
Founded
1972
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Simplify's Take
What believers are saying
- Bucknell extended through 2033-34 after nearly 20% sponsorship growth since 2022-23.
- PRCA chose Learfield on August 18, 2026 to monetize 700 rodeos nationwide.
- DAX US partnership expanded digital audio monetization across 200-plus schools before football season.
What critics are saying
- House settlement NIL rules let athletes bypass school-controlled sponsors by May 2026.
- Playfly and Launchpoint commoditize multimedia rights, shrinking Learfield’s pricing power and renewal leverage.
- TPG’s Q3 2026 takeover adds leverage pressure if college media growth stalls.
What makes Learfield unique
- Learfield controls media, ticketing, licensing, and audio across 1,200+ campuses.
- TPG’s April 14, 2026 acquisition adds capital for Learfield’s integrated platform.
- Prism makes Learfield the first large radio network leaving satellite distribution.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Paid Holidays
Parental Leave
401(k) Company Match
Company News
Professional Rodeo Cowboys Association (PRCA) and Learfield announce PRORODEO Partnerships. The Professional Rodeo Cowboys Association (PRCA) and Learfield recently announced the launch of PRORODEO Partnerships, a new commercial platform that names Learfield the exclusive manager of sponsorship sales and multimedia rights for the PRCA. The partnership is designed to accelerate revenue growth and create new opportunities for brands to engage with fans through professional rodeo, leveraging Learfield's dedicated local team and nationwide corporate sales network. Through this new agreement, Learfield will connect brands with western lifestyle audiences through integrated programs including in-venue experiences, digital content, and authentic storytelling. "Learfield's experience building comprehensive commercial strategies for premier sports properties, including rodeo, makes them an ideal partner as we continue to grow our footprint, enhance fan engagement, and create meaningful value for sponsors," said Tom Glause, Chief Executive Officer of the PRCA. "Together, we will expand opportunities for brands to connect with our athletes, events, and passionate fan base." The partnership brings Learfield's proven expertise in sports property management, sponsorship sales, brand activation and content monetization to the oldest and largest professional rodeo organization in the world. Founded in 1936, the PRCA sanctions more than 700 rodeos annually and serves as the governing authority for professional rodeo competition across North America. The organization currently serves more than 6,500 members and reaches more than 40 million fans through live events, broadcast, digital, social and streaming platforms. "Learfield's extensive network of corporate partners gives us a unique ability to introduce professional rodeo to brands at a scale no one else in sports can match," said Andrew Wheeler, executive vice president of Learfield Sports Properties. "Many of our partners will be exploring opportunities in rodeo for the first time, and we're excited to help them connect with the sport's passionate fan base through authentic experiences, compelling content and integrated marketing programs that drive results for both brands and the PRCA." Through the new relationship, Learfield will manage sponsorship inventory and brand integration opportunities across the PRCA's annual competition calendar, including arena signage, entitlement partnerships, official designations, broadcast integrations, hospitality programs, on-site activations, sampling opportunities and digital engagement campaigns.
Jayson Swain named new Vol Network football analyst for 2026 season. Tennessee Athletics and Learfield announced on July 30 that Jayson Swain has been appointed as the Vol Network's new football gameday booth analyst, joining Mike Keith, known as the "Voice of the Vols." The announcement was made during an in-person appearance by Keith on WNML 99.1 FM The Sports Animal's "Josh and Swain" show, where Swain, a former University of Tennessee wide receiver, received the news. "I think back to the moment that I decided to be a Tennessee Volunteer," Swain said. "It was the second week of December 2002. They tell you it's a 40-year decision and not a four-year decision, and they did not lie. That decision changed my life forever for the good. There's nothing I love more than my family and the University of Tennessee." Swain added, "I am extremely honored to be the color analyst for the place I love, and I look forward to sharing that passion on the air with Vol Nation on gamedays in the booth next to Mike. We had a lot of fun last year, and I can't wait for the season ahead." Swain will join Keith along with sideline reporter Brent Hubbs and game day host Larry Stone during coverage of Tennessee's 2026 football season. The network's 78th season begins at 1 p.m. ET on September 5 ahead of Tennessee's opener against Furman at Neyland Stadium at 3:30 p.m., with broadcasts available through over seventy stations or via the Tennessee Athletics app. Brandon Parks, Vice President and General Manager of Vol Network, said, "The Vol Network has always been at its best when it connects generations of Tennessee fans through the voices of those who understand what it means to wear the orange. Jayson embodies that tradition. His experience as a player, broadcaster, and VFL makes him an outstanding choice to help tell the story of Tennessee Football for years to come." Alicia Longworth, Deputy Athletics Director/Chief Marketing Officer, added: "Jayson has earned this opportunity through years of hard work, preparation and a genuine passion for Tennessee Athletics... We're excited to have him alongside Mike Keith as the next chapter of the Vol Network begins." Swain played wide receiver at Tennessee from 2003-06, where he served as team captain in his final year and helped win an SEC Eastern Division title in 2004. He caught 126 passes for 1,721 yards with ten touchdowns during his collegiate career before signing with the Chicago Bears; he remains eighth all-time in school receptions.
Learfield moving college sports for 2,100+ stations off satellite. July 28, 2026 Learfield, which distributes college athletic broadcasts to more than 2,100 affiliate radio stations nationwide, has partnered with Adventure 33 to build Prism, a cloud-based platform replacing the satellite distribution technology it has relied on since the 1980s. Satellite has been the backbone of the company's IMG College Audio Network distribution for four decades, and Learfield built and ran that system itself rather than relying on an outside distributor. Prism is meant to replace that infrastructure with an internet-based, cloud-hosted system, a shift the industry has broadly been making for over a decade, though usually at a smaller scale than a network the size of Learfield's. The timing lines up with a broader industry pressure point as C-band satellite spectrum is being reclaimed for 5G use, and the FCC is expected to auction off Upper C-Band spectrum within the next year, a squeeze that's pushing satellite capacity down and costs up. Implementation begins this fall across what the company describes as several key properties and networks, though Learfield didn't detail specific changes for affiliate stations on the receiving end in its announcement. Learfield Senior Director of Broadcast Technology and Engineering Ben Blevins said, "Learfield invested in the development of Prism because we saw an opportunity to modernize audio distribution at scale and build a stronger foundation for the future - much as Clyde Lear did when he embraced satellite technology 50 years ago. This partnership will deliver greater flexibility, reliability, and efficiency for our affiliates and our school partners, while setting a new standard for audio delivery across the broadcast industry." Adventure 33 Founder and President Adrian Berkovits said, "Building Prism alongside Learfield has been rooted in real trust from day one, and that's the foundation every great partnership needs. Prism represents a new blueprint for how audio moves, with impact that will reach far beyond college sports into the broadcast industry as a whole. This is the kind of shift our industry has been ready and waiting for. We're proud to build that future with Learfield as our partner." Share via:
Garstka named Linfield Athletics Operations & Administrative Coordinator. 07/27 | By: Chase Fisk, Director of Athletic Communications Linfield Athletics welcomes Alina Garstka to the department in July 2026, set to begin her first year as the Athletics Operations & Administrative Coordinator. Garstka will oversee gameday ticketing for all sports, and day-to-day administrative operations for the athletic department as part of her primary duties. "We are excited to welcome Alina Garstka to the Linfield Athletics team. Throughout the search process, Alina distinguished herself through her professionalism, enthusiasm, and genuine commitment to supporting student-athletes and coaches. She brings outstanding organizational skills, a collaborative approach, and a servant-hearted mindset that aligns perfectly with the culture of Linfield Athletics." said Vice President and Director of Athletics, Scott Brosius. A native of Newberg, Oregon, Garstka comes to McMinnville after one year of serving as an account executive for LEARFIELD at the University of Oregon. She holds internship experience across numerous levels of sport, spending one season as a Youth Sports & Events Intern with the City of La Crosse Parks, Recreation, & Forestry following one season as a Ticket Sales & Service Game Day Intern with the MLB's Minnesota Twins while pursuing her undergraduate degree. "What drew me to Linfield was the small-school environment. As a former student-athlete, I knew I wanted to be part of an athletic department where everyone works closely together and every role has a meaningful impact. I'm excited to join such a talented administrative team and contribute behind the scenes to help make Linfield Athletics the best it can be." said Garstka. "I'm most looking forward to is becoming part of the Linfield community. I'm excited to build connections with our coaches, staff, alumni, and fans, but also to attend as many events as I can and support our student-athletes as they represent the university." Currently pursuing her Masters degree in Sports Leadership online from Endicott College, she graduated from Viterbo University in La Crosse, Wisconsin in 2025, double-majoring in Sports Management and Leadership and Business Administration, with a minor in Human Resources Management. While at Viterbo, Garstka competed as an outfielder on the V-Hawks Softball team for three seasons, earning CCAC, NSAA, and NAIA Scholar Athlete honors. She served as the Vice President for the Student-Athlete Advisory Committee (SAAC) in her senior year. Garstka currently resides in her hometown of Newberg, where she grew up playing basketball, golf, soccer, and softball. She is an avid Seattle Mariners and Oregon Ducks fan and enjoys playing pickleball and tennis.
NEW YORK, July 10, 2026 – Proskauer advised Oak Hill Advisors (OHA), as Administrative Agent and as Left Lead Arranger, and a consortium of lenders on a senior secured credit facility to Learfield to support the company’s acquisition by TPG Capital. Learfield is one of the largest a...