Full-Time

Account Executive

Confirmed live in the last 24 hours

GroundTruth

GroundTruth

201-500 employees

Location-based data and insights provider

Data & Analytics
Consumer Goods

Compensation Overview

$100k - $130kAnnually

+ Commission Plan

Junior, Mid

Remote in USA

Category
Inside Sales
Sales & Account Management
Required Skills
Sales
Salesforce
Marketing
Requirements
  • Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required
  • 1-3 years years of relevant sales experience at an agency, media sales company or general account selling
  • Strong communication skills (in-person/on-the-phone presentations, email and general day-to-day in the office and with clients)
  • Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role
  • Strong attention to detail in all aspects of the business
  • Go-getter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business
  • Understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.)
  • Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your client’s needs
  • Strong ability to “close” or ask for the business after each pitch
  • Technical skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar
Responsibilities
  • Drive revenue by generating new business sales through agencies and client directs while maintaining and growing a handful of running accounts that are part of your custom territory/book of business
  • Constantly build a pipeline of leads throughout the entire sales cycle (new business focus)
  • Communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking event, etc.)
  • Hold at least 5 meetings a week with a focus on the “Pitch a day” mentality
  • Meet or achieve sales quotas on a monthly/quarterly basis according to sales plan set by VP
  • Meet all deadlines set by leadership to ensure proper information is effectively shared
  • Be a team player – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need
  • Respond to clients within 24hrs of email/phone call, the sooner the better
  • Accurately maintain a forecast for team spreadsheets and opportunity pipeline

GroundTruth provides location-based data and insights to assist businesses in improving their marketing strategies and understanding consumer behavior. The company uses advanced technology and data analytics to offer solutions that leverage location intelligence for informed decision-making. By integrating various data sources, such as mobile and GPS data, GroundTruth enables businesses to track customer locations, movement patterns, and decision-making factors. This information is essential for optimizing marketing campaigns, enhancing customer engagement, and boosting overall business performance. GroundTruth's platform includes tools for analyzing foot traffic, targeting specific demographics, and measuring marketing effectiveness in real-time, allowing businesses of all sizes to utilize location data for a competitive advantage and to meet their strategic goals.

Company Stage

Series F

Total Funding

$135.8M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the 'Best Geolocation Platform' award in consecutive years highlights GroundTruth's consistent innovation and industry leadership.
  • Recognition as one of Ad Age's Best Places to Work for three consecutive years underscores a strong, inclusive company culture, making it an attractive workplace.
  • Strategic partnerships, such as the integration with Databricks, enhance GroundTruth's technological capabilities and market reach.

What critics are saying

  • The potential sale of the company introduces uncertainty, which could impact employee morale and strategic direction.
  • The highly competitive landscape of location-based marketing requires continuous innovation to maintain market position.

What makes GroundTruth unique

  • GroundTruth's platform uniquely integrates mobile and GPS data to provide real-time, location-based insights, setting it apart from competitors like PlaceIQ and Foursquare.
  • Their award-winning Ads Manager platform allows for hyper-precise geo-targeting and cross-device targeting, offering a comprehensive solution for marketers.
  • GroundTruth's focus on democratizing access to advanced location data, previously limited to large brands, gives them a competitive edge in the market.

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