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Full-Time

Senior PPC Analyst

Confirmed live in the last 24 hours

Farfetch

Farfetch

1,001-5,000 employees

Online marketplace for luxury fashion items

Consumer Goods
Consumer Software

Senior

London, UK

Hybrid position.

Category
Growth Marketing
Growth & Marketing
Required Skills
Python
SQL
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Experienced in digital marketing analytics
  • Proficient in Excel and Google Ads
  • Experience in interpreting complex data sets and providing actionable insights to optimize PPC campaigns.
  • Ability to analyze campaign performance metrics, conduct A/B testing, and provide recommendations for optimizing campaign strategies.
  • Knowledge of statistical methods and techniques for analyzing marketing data. It would be an added advantage if the candidate can run Google Big Query / Python scripts, and has experience with predictive analytics and modeling techniques
  • Strong analytical and quantitative skills with proficiency in data analysis tools such as Excel, SQL and data visualization tools.
  • Ability to collaborate with PPC Managers, Marketing Managers and other teams to align data analysis with the channel and company’s goals.
Responsibilities
  • Develop and execute testing strategies to optimize PPC campaign performance, including ad creatives, landing pages, targeting options, and bidding strategies.
  • Design and implement A/B tests, multivariate tests, causal impact, and other experimental methodologies to assess the impact of changes on key performance metrics.
  • Monitor test performance, analyze results, and derive actionable insights to drive optimization recommendations and inform future testing initiatives.
  • Develop and maintain documentation of testing processes, methodologies, and results to facilitate knowledge sharing and continuous improvement.
  • Identify opportunities for automation and scalability within testing processes to improve efficiency and effectiveness.
  • In-depth analysis of large datasets, extracting insights for optimizing campaigns.
  • Develop custom scripts to automate data analysis, enhancing testing efficiency and informing actionable recommendations.
  • Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting, and performance analysis.

Farfetch operates an online marketplace that connects luxury fashion brands, boutique retailers, and consumers globally. The platform allows users to buy and sell high-end fashion items, catering to a clientele that values quality and exclusivity. Farfetch partners with various luxury brands and boutiques, providing them with a digital space to showcase their products. The company generates revenue primarily through commissions on sales made through its platform and offers additional services like digital marketing and logistics to its partners. Unlike many competitors, Farfetch has also expanded into the pre-owned luxury market through acquisitions, such as LUXCLUSIF, enhancing its offerings in the luxury fashion sector. The goal of Farfetch is to create a comprehensive digital marketplace that serves the needs of luxury fashion consumers and retailers worldwide.

Company Stage

M&A

Total Funding

$1.7B

Headquarters

London, United Kingdom

Founded

2007

Growth & Insights
Headcount

6 month growth

-21%

1 year growth

-31%

2 year growth

-32%
Simplify Jobs

Simplify's Take

What believers are saying

  • Farfetch's global reach and partnerships with high-end brands and boutiques provide employees with exposure to the luxury fashion industry's top players.
  • The company's expansion into pre-owned luxury goods through LUXCLUSIF opens new market opportunities and potential revenue growth.
  • Collaborations with sustainability platforms like Good on You highlight Farfetch's commitment to ethical and sustainable fashion, appealing to a growing consumer base.

What critics are saying

  • The luxury fashion market's volatility and economic downturns can significantly impact Farfetch's revenue and profitability.
  • Recent layoffs affecting 25-30% of the workforce may lead to decreased morale and productivity among remaining employees.

What makes Farfetch unique

  • Farfetch's unique position as a global luxury fashion marketplace sets it apart from competitors who may focus on more generalized eCommerce.
  • The acquisition of LUXCLUSIF allows Farfetch to tap into the growing market for pre-owned luxury goods, diversifying its revenue streams.
  • Farfetch Platform Solutions offers comprehensive digital commerce solutions, providing added value to luxury brands and boutique retailers beyond just a sales platform.