Full-Time

Senior PPC Analyst

Posted on 7/5/2024

Farfetch

Farfetch

1,001-5,000 employees

Online marketplace for luxury fashion items

Consumer Software
Consumer Goods

Senior

London, UK

Hybrid position.

Category
Growth Marketing
Growth & Marketing
Required Skills
Python
SQL
Google AdWords
Data Analysis
Requirements
  • Experienced in digital marketing analytics
  • Proficient in Excel and Google Ads
  • Experience in interpreting complex data sets and providing actionable insights to optimize PPC campaigns.
  • Ability to analyze campaign performance metrics, conduct A/B testing, and provide recommendations for optimizing campaign strategies.
  • Knowledge of statistical methods and techniques for analyzing marketing data.
  • It would be an added advantage if the candidate can run Google Big Query / Python scripts, and has experience with predictive analytics and modeling techniques.
  • Strong analytical and quantitative skills with proficiency in data analysis tools such as Excel, SQL and data visualization tools.
  • Ability to collaborate with PPC Managers, Marketing Managers and other teams to align data analysis with the channel and company’s goals.
Responsibilities
  • Develop and execute testing strategies to optimize PPC campaign performance, including ad creatives, landing pages, targeting options, and bidding strategies.
  • Design and implement A/B tests, multivariate tests, causal impact, and other experimental methodologies to assess the impact of changes on key performance metrics.
  • Monitor test performance, analyze results, and derive actionable insights to drive optimization recommendations and inform future testing initiatives.
  • Develop and maintain documentation of testing processes, methodologies, and results to facilitate knowledge sharing and continuous improvement.
  • Identify opportunities for automation and scalability within testing processes to improve efficiency and effectiveness.
  • In-depth analysis of large datasets, extracting insights for optimizing campaigns.
  • Develop custom scripts to automate data analysis, enhancing testing efficiency and informing actionable recommendations.
  • Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting, and performance analysis.

Farfetch operates an online marketplace that connects luxury fashion brands, boutique retailers, and consumers around the world. The platform allows users to buy and sell high-end fashion items, catering to a clientele that values quality and exclusivity. Farfetch partners with various luxury brands and boutiques, providing them with a digital space to showcase their products. The company generates revenue primarily through commissions on sales made through its platform, and it also offers additional services like digital marketing and logistics to help brands manage their online presence. A key aspect of Farfetch's business is its acquisition of companies like LUXCLUSIF, which enables it to enter the pre-owned luxury goods market. The goal of Farfetch is to create a comprehensive digital marketplace that enhances the shopping experience for luxury fashion consumers while supporting brands and retailers in reaching a global audience.

Company Stage

IPO

Total Funding

$682.9M

Headquarters

London, United Kingdom

Founded

2007

Growth & Insights
Headcount

6 month growth

-10%

1 year growth

-27%

2 year growth

-35%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in sustainable fashion boosts Farfetch's eco-friendly collaborations.
  • Officina Bernardi's hyper-jewelry launch on Farfetch attracts niche luxury markets.
  • Coupang acquisition opens new market opportunities for Farfetch in luxury eCommerce.

What critics are saying

  • Luxury eCommerce downturn could impact Farfetch's revenue and growth.
  • Challenges in replicating in-store luxury experience online may affect customer satisfaction.
  • Competition from other luxury platforms could limit Farfetch's market share growth.

What makes Farfetch unique

  • Farfetch connects luxury brands and consumers through a unique online marketplace.
  • The platform offers modular, API-enabled technology for seamless luxury fashion transactions.
  • Farfetch's acquisition of LUXCLUSIF taps into the growing pre-owned luxury market.

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