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Homera Health

Telehealth backend and growth platform

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in CanadaNo salary listed

About the Job

Requirements

  • 3–7 years of hands-on marketing experience in early-stage or fast-moving environments, with direct ownership of campaign execution.
  • Experience managing one or more of the following areas: content production, social media, paid social, lifecycle marketing, conversion rate optimization, or related marketing functions.
  • Exposure to performance marketing creative testing and iteration.
  • Demonstrated ability to plan and run campaigns end to end across multiple channels without heavy oversight.
  • Practical experience coordinating creative, content, lifecycle, and/or web projects simultaneously.
  • Ability to use performance results to prioritize work and make improvements.
  • Ability to stay organized, manage competing priorities, and deliver consistently in ambiguous environments.
  • Ability to communicate clearly and work effectively with leadership and external partners.

Responsibilities

  • Plan and execute cross-channel marketing initiatives in alignment with evolving priorities.
  • Own marketing calendars, timelines, and documentation to ensure visibility and accountability.
  • Coordinate work with external vendors, freelancers, and partners.
  • Manage campaign launches, updates, and executional follow-through.
  • Support day-to-day marketing operations and project management across initiatives.
  • Plan and execute lifecycle campaigns across email and SMS, supporting customer journey stages from onboarding through engagement and retention.
  • Build, manage, and update core lifecycle flows.
  • Partner with leadership to align lifecycle initiatives with business priorities.
  • Plan and manage creative production for paid channels such as Meta and Google.
  • Develop creative briefs, messaging direction, and testing approaches.
  • Coordinate asset creation, feedback, and iteration with designers and external partners.
  • Ensure paid creative and messaging align with landing page, onboarding, and lifecycle experiences.
  • Coordinate and manage website updates and landing page projects.
  • Work with designers, developers, and stakeholders to deliver projects on time.
  • Ensure landing pages align with campaign goals, messaging, and conversion objectives.
  • Support ongoing optimization and testing efforts to improve performance.
  • Plan, produce, and distribute educational content across marketing channels.
  • Ensure educational content supports conversion, onboarding, and retention goals.
  • Own social media planning and execution across priority platforms.
  • Develop content calendars and oversee posting and engagement.
  • Ensure social content aligns with brand, education, and growth objectives.

Desired Qualifications

  • Experience in health, wellness, or regulated consumer brands.
  • Familiarity with email/SMS platforms and social scheduling tools.

About the Company

Homera Health

Telehealth backend and growth platform

Homera Health builds and manages the technology, marketing, and growth systems that support direct-to-consumer telehealth brands. It acts as a growth engine and incubator, launching new verticals and providing a platform for future virtual care experiences. It powers multiple telehealth brands behind the scenes with back-end tech, overseeing the patient journey from ads to onboarding and purchase using React, Node.js, and AWS. Its goal is to scale D2C telehealth brands by delivering a full-stack platform and growth engine for rapid launches and seamless virtual care.

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