Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

SharkBeauty is one of the fastest growing brands in beauty tech, merging innovation and insights to revolutionize the beauty industry around the world. As a Brand Marketing Director - Beauty, you will be a brand steward helping to lead the development and execution of the product roadmap, global go-to-market strategies and drive consistent voice and message across all channels (e.g. Packaging, Advertising,PR, Social/Content Marketing and Web Properties, collateral, trade etc.) We are looking for highly creative, fast-moving marketers who understand the intersection of product, culture and consumer demand are experienced in building a global business in established and emerging markets. 

Our purpose at SharkNinja is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. This is a highly cross functional role work partners including R&D, Engineering, Creative, Sales, and regional leads.

Here are some of the EXCITING things you’ll get to do: 

Global Portfolio Strategy: Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets. 

Be the category expert: understand price, positioning, purchase drivers and competitive landscape and market needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale. Deep understanding of how social media impacts beauty.

Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and digital shelf 

Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc. and make recommendations from outputs with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications. 

Retailer Sell-in: Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy. 

Post-Launch Evaluation: Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints. 

ATTRIBUTES & SKILLS: 

Strong communication skills and ability to make effective presentations to all levels of management 

Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches 

Ability to connect the dots and think at a holistic and strategic level across the business  

Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix. 

Influencing, conflict resolution, and creative problem solving. 

Ability to synthesize complex product features into compelling and desirable consumer benefits 

Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset. 

Biased towards action, taking initiative, and rolling up your sleeves and get it done together. 

Managerial skills and comfortable managing and building teams. 

Comfortable mining and analyzing data and drawing conclusions. 

Requirements:  

Minimum of 10 years of prior marketing experience required, preferably with CPG, with direct responsibility for brand strategy, messaging, positioning, and COMMS strategy and execution 

Experience leveraging consumer insights to develop effective marketing programs and campaigns 

Degree in Marketing or related field, or equivalent.  MBA preferred  

Experience with new product development preferred 

Experience with global marketing preferred

This role is based in the Needham, MA headquarters and is hybrid in office 2-3x a week