Director Marketing Shark Beauty
Updated on 3/1/2024
SharkNinja

1,001-5,000 employees

Vacuum & kitchen appliances
Company Overview
At SharkNinja, their purpose is to positively impact people's lives every day in every home around the world. They work very hard to provide their consumers with high quality, exciting 5-star products that make life easier.
Consumer Goods

Company Stage

N/A

Total Funding

$286.5M

Founded

1994

Headquarters

Needham, Massachusetts

Growth & Insights
Headcount

6 month growth

9%

1 year growth

21%

2 year growth

40%
Locations
Needham, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Branding/Brand Strategy
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Minimum of 10 years of prior marketing experience required, preferably with CPG, with direct responsibility for brand strategy, messaging, positioning, and COMMS strategy and execution
  • Experience leveraging consumer insights to develop effective marketing programs and campaigns
  • Degree in Marketing or related field, or equivalent. MBA preferred
  • Experience with new product development preferred
  • Experience with global marketing preferred
Responsibilities
  • Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets
  • Understand price, positioning, purchase drivers and competitive landscape and market needs
  • Collaborate with Product Development, Marketing Communications, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans
  • Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc. and make recommendations from outputs with cross-functional teams
  • Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy
  • Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints
Desired Qualifications
  • Managerial skills and comfortable managing and building teams
  • Experience with new product development
  • Experience with global marketing