Vice President Brand Strategy
Omnicom Group
Vice President Brand Strategy
Omnicom Group
Global marketing, media, and PR network
Agency:
Remedy EdgeJob Function:
Strategy and PlanningJob Subfunction:
Account Planning and Brand PlanningJob Description:
At Remedy Edge, we believe healthcan’twait.
The stakes are higher. The pace is faster. And hesitation costs lives.
That’swhy Remedy Edge exists—to bring urgency to health.
Urgent thinking. Urgent creativity. Urgent action.
We are a collective of courageous, curious, generous, and gritty people driven to solve the toughest challenges in healthcare. We push pastconvention, stay relentlessly a step ahead, and apply bold, omnichannel creativity to move people—from awareness to action, from delay to decision, from possibility to progress.
Because when healthis on the line, every moment matters.
And every edge counts.
Inclusivity
Remedy Edge is an inclusive home for diverse voices, perspectives,and livedexperiences. We believe the best ideasemergewhen everyone is heard—and when the work reflects the realworldit’smeant to change. By embracingdifference, we sharpen our thinking, strengthen our creativity, and take on health’s hardest problems with greater clarity and humanity.
Flexibility
At Remedy Edge, we design work around people, not the other way around. Our flexible hybrid environment empowers teams to do their best work wherever it happens: in our NYC headquarters, at home, or alongside clients. With intentional meeting-free time, seasonal flexibility, and modern ways of working, we give our people the space to think boldly, move faster, and stay at their creative edge.
Who We Are
Remedy Edge is a global healthcare communications network built tomakecreativity, and creative technology, a force for urgent health impact. Grounded in deep insight into behavior, channels, and culture, we create work thatdoesn’tjust inform—but activates. Work that accelerates decisions,advancescare, anddrives meaningful change forthe brandsand patients whocan’tafford to wait.
Title: VP, Strategy
Location: New York, NY
Department/Discipline: Brand Strategy
Responsibilities:
Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
Understand and lead activation of resources to execute brand strategies via an omnichannel approach
Ability to both lead with a point of view and actively listen to drive alignment across team and clients
An active participant in strategic client meetings, providing a clear and supported point of view
Works collaboratively across departments as a core team member
Perform landscape assessment:
Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
Identifyand Define Unmet Needs:
Demonstrates curiosity in alwaysseekingthe “why”in order toidentifyunexpected insights that will drive market change
Brand Planning Structure Development:
Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand'
Designs and moderates key strategic working sessions with clients
Campaign Development and Assessment:
Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
Perseveres in nurturing and championing the “bold creative idea”
Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research
Experience:
Experience with rare diseases and/or oncology strategystronglypreferred.
5+ years in healthcare communications
Management of launch and mature brand strategies
Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
Enthusiastic about understanding new disease categories and treatments
Ability to “connect the dots” across inputs to generate organic business opportunities
Clear and concise verbal and written communications
Passion for creating BOLD work that propels behavior change and drives improved health
In person client travel may berequired
$180,000 - $200,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Global marketing, media, and PR network
Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.
Explore more opportunities at Omnicom Group