Growth Marketing Manager

WE'RE LUMA HEALTH.

Needing healthcare can be hard — getting care shouldn’t be.

We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it.

So, we’ve created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.

The Role: Growth Marketing Manager -  (ABM + Paid Media) -- 100% Remote

At Luma, we’re building a new kind of enterprise growth engine. One that treats pipeline creation as a system, not a collection of campaigns. 

We’re looking for a builder to own the design, build, and operation of Luma’s enterprise, in partnership with the Director of Demand Generation to turn it into a repeatable, scaleable pipeline engine at the enterprise level. 

Paid media is part of the toolkit. But system design, orchestration, and enterprise motion-building are the core of the job.

If you’ve ever been frustrated by “random acts of marketing” and want to build something coherent, this role is for you.

The Mission: Design, build, and run Luma’s enterprise account-based growth system, and turn it into a durable, predictable pipeline engine.

What YOU will do at Luma Health:

ABM / Enterprise Programs (Primary Focus, ~60%)

• • Co-design the enterprise ABM playbook
  • Targeting model
  • Account tiering
  • Buying group strategy
  • Plays by deal stage
  • Signal → action loops
  • Content + channel orchestration
• Decide what motions exist, when they fire, for whom, and why.
• Turn the architecture into:
  • Real programs
  • Real plays
  • Real campaigns
• Build multi-threaded, multi-channel motions using:
  • Sales
  • Content
  • Events
  • Exec programs
  • Partnerships
  • DIrect mail
  • Community
  • Paid media

Performance Marketing / Paid Programs (Secondary Focus, ~40%)

• Own paid media in service of the ABM system
  • Account-based Linkedin
  • Retargeting
  • Nurture acceleration
  • Coverage for priority accounts
• Manage and optimize paid campaigns that support ABM and broader demand generation efforts.
• Track campaign performance and ROI, ensuring every dollar spent drives measurable pipeline impact.
• Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences.

Collaboration & Measurement

• Be a thought partner to the Director of Demand Generation
  • Pressure test the system
  • Kill bad ideas early
  • Propose better architecture
• Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns.
• Work with our Linkedin Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth, not vanity metrics.
• Share insights and optimize campaigns iteratively, balancing strategy and execution.

Who YOU Are:

• Humble: You’re not hampered by an excessive ego or concern for status. While you do have a healthy level of ambition, you also strongly prioritize the team's success over your own personal gain, are eager to share credit, and focus on the collective good and business impact.
• Hungry: You have a strong drive, ambition, and a desire to work hard, take on responsibility, and go the extra mile for the team's success and to see your own objectives cross the finish line. You do not always need someone to hold your hand and tell you what to do. If you do not know what to do, you’ll figure out what you need to get there. Most importantly, you take action.
• Smart: You have an emotional intelligence and awareness of others' feelings and perspectives. You understand group dynamics, ask good questions, listen effectively, and consider how words and actions impact others. This skill allows you to navigate many different stakeholders and their personalities towards success.
• 5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus).
• Experience designing ABM campaigns and working closely with enterprise sales teams.
• Familiarity with paid media channels (LinkedIn, Google, retargeting, etc) and performance optimization.
• Creative: You can come up with your own ideas to solve problems, and most importantly, you can execute on them quickly. 
• Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR.
• Highly collaborative with excellent project management and communication skills.
• Takes massive ownership to drive project strategy AND execution.

What Success Looks Like:

Within 6 months:

• We have:
• A clear, named, documented enterprise growth motion.
• Defined plays by account tier and deal stage.
• A working signal leading to action system.
• Enterprise pipeline becomes:
• More predicable
• More orchestrated
• Less dependant on one-off heroics

Who this role is for

• You are likely someone who:
• • Has built or rebuilt a complex B2B growth or ABM motion before
  • Thinks in systems, not just channels
  • Has strong GTM judgement and taste
  • Is allergic to random acts of marketing
  • Can zoom from: Architecture to execution to optimization

We Take Care of You!

• Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
• Work Life Balance
• Flexible Time Off
• Wellness Programs
• Discounted Perks
• 401(k) and Company Equity

Pay Transparency Notice: Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include stock options + benefits (including medical, dental, and vision.)

Base Pay Range: $110,000-$135,000 USD

Don’t meet every single requirement? At Luma Health we are dedicated to building an inclusive workplace so if you’re excited about this role but your past experience doesn’t align with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. Everyone is welcome here.

Come join us if you want to make a difference in health care.

Note: we have been made aware of individuals fraudulently claiming to represent Luma Health recruiting. Please note that you will never be asked to submit payment or share financial information to participate in our interview process. All emails from Luma Health will come from "@lumahealth.io" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the scammer and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from Luma Health recruiting, forward it to [email protected].