Full-Time

Head of Growth Marketing

Posted on 8/20/2024

Spoiler Alert

Spoiler Alert

11-50 employees

Platform for managing surplus food inventory

Food & Agriculture
Data & Analytics
Enterprise Software

Compensation Overview

$170k - $200kAnnually

+ Performance-based bonus

Senior

No H1B Sponsorship

Remote in USA + 1 more

More locations: Remote in Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
SEO
Data Analysis
Requirements
  • 10+ years of B2B marketing experience, inclusive of: A) 6+ years in demand generation (including 2+ years in a leadership role), and B) at least 1 year in a marketing leadership role that included multiple marketing functions (including demand gen, digital, content, and marketing operations)
  • Clear track record of successfully leading the demand generation strategies for a high-growth, early-stage technology company
  • Strong, hands-on understanding of marketing automation platforms and adjacent tech stack
  • Expertise in multi-channel marketing, including digital marketing, content marketing, SEO/SEM, ABM, and events
  • Data-driven mindset with a strong ability to analyze complex data sets, derive insights, and make informed decisions
  • Excellent leadership and team management skills, with experience hiring and motivating a high-performing, outcomes-driven team
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership
  • Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment
Responsibilities
  • Develop and oversee the marketing strategy and demand generation initiatives, being accountable for clear pipeline contribution and revenue targets
  • Drive our digital marketing strategy, including website optimization (inclusive of architecture and HubSpot integration), SEO/SEM, social media, and content
  • Lead our existing Product & Customer Marketing and BDR teams; with time, recruit and mentor a lean but mighty team of marketing professionals that embrace data-driven decision-making and continuous improvement
  • Establish KPIs and implement marketing analytics to track, measure, and report on the performance of marketing activities and budget allocation
  • Evaluate and implement a best-in-class marketing tech stack to enhance the efficiency and effectiveness of marketing and demand generation activities
  • Manage and advocate for an impactful but efficient marketing budget that drives direct, observable contributions to pipeline and customer growth
  • Leverage market research, customer insights, and competitive analysis to inform marketing strategies and adapt to market trends
  • Develop and implement a comprehensive demand generation strategy - leveraging intent data to establish a lead scoring model for both Enterprise named accounts and Emerging/SMB brands
  • Oversee the creation, execution, and optimization of multi-channel marketing campaigns (with a particular focus on email marketing, SEO/SEM, webinars, ABM, and events) to drive awareness, engagement, and conversion of both our SaaS and Marketplace offerings
  • Coordinate outbound and inbound motions and messaging with BDRs and AEs, tech stack deployment and optimization, as well as CRM hygiene
  • Implement and manage lead nurturing programs to engage prospects and existing customers throughout the customer journey, from education and awareness through to advocacy

Spoiler Alert focuses on reducing food waste and promoting sustainability within the food industry. The company provides a platform that combines sales management and analytics tools with a private B2B trading platform, allowing food manufacturers, processing plants, wholesale distributors, and e-commerce fulfillment centers to manage surplus inventory more effectively. This platform automates backend processes, enabling suppliers to strengthen customer relationships and maximize tax benefits from donations. Clients subscribe to Spoiler Alert's services to access tools for managing surplus inventory, automating donation processes, and improving traceability. The company generates revenue through subscription fees and potentially transaction fees on its trading platform. By offering a comprehensive solution that enhances operational efficiency and sustainability, Spoiler Alert helps clients reduce waste, save money, and demonstrate their commitment to sustainability.

Company Stage

Series A

Total Funding

$13.3M

Headquarters

Boston, Massachusetts

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with major brands like Unilever and Danone boost credibility and market reach.
  • Recent $11M funding supports expansion and technological advancements in waste prevention.
  • Growing demand for sustainable supply chain solutions aligns with Spoiler Alert's business model.

What critics are saying

  • Rising competition in food waste management could threaten Spoiler Alert's market share.
  • Dependence on large brand partnerships poses revenue risks if clients switch to competitors.
  • Data privacy concerns could damage reputation if sensitive CPG data is breached.

What makes Spoiler Alert unique

  • Spoiler Alert focuses on perishable CPG brands, a niche market with specific needs.
  • The platform integrates sales management with analytics for efficient surplus inventory management.
  • Spoiler Alert automates backend processes, enhancing supplier-customer relationships and sustainability efforts.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE