Synapsys
IT services and digital transformation consulting
Assistant Product Manager
About the job
- A minimum Bac+3 education in Digital Marketing.
- Experience designing and managing commercial multimedia and multichannel projects.
- Ability to develop digital and commercial strategies.
- Technical proficiency in e-commerce and web marketing.
- Knowledge of communication and sales.
- Ability to work independently with organization, rigor, synthesis, and analytical skills.
- Knowledge of evolving tools used in the role.
- Commercial aptitude and interpersonal ability to integrate into an established team.
- Manage online acquisition levers.
- Create product sheets and manage the online assortment.
- Pilot campaigns from implementation through results analysis.
- Manage website commercial animations, product launches, and merchandising.
- Track sales and provide reporting to the purchasing department.
- Conduct competitive monitoring.
- Create and maintain marketing reports.
About the company
Synapsys Digital Sdn Bhd helps organizations adopt and implement digital strategies. It provides IT services and consulting focused on digital acceleration, digital workplace improvements, and cloud services, with tailored consulting and hands-on technical support to align IT with business goals. Its offerings include data management, web publishing, email campaigns, paid advertising, and search engine optimization (SEO), plus cloud architecture guidance for clients in Malaysia and across Southeast Asia. The company differentiates itself through a blended culture that combines Malaysian operations with French management and by being part of the Synapsys Group, which brings expertise in DevOps, cybersecurity, and Green IT. Its goal is to enable clients to achieve faster, more reliable digital capabilities and better business outcomes through effective digital transformation.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Kuala Lumpur, Malaysia
Founded
2018
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Simplify's Take
What believers are saying
- LinkedIn updated August 2026 says 3,130 followers, signaling modest awareness growth.
- The company is repositioning around AI transformation, a hotter budget line than generic IT consulting.
- Hiredly and group pages show ongoing market presence in 2026, not shutdown or retrenchment.
What critics are saying
- Synapsys Digital shows no public funding, marquee client, or product moat beyond services.
- A 11-50 employee firm in Petaling Jaya faces commoditized competition from larger regional integrators.
- If Synapsys Group weakens in France, the Malaysia arm loses brand pull and deal flow.
What makes Synapsys unique
- Synapsys Digital pairs Malaysian delivery with French management, creating cross-border consulting credibility.
- It sells AI transformation, cloud, and digital workplace services across Southeast Asia.
- Synapsys IQ and HRDF-claimable training bundle assessments, upskilling, implementation, and managed services.
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