Full-Time
Marketing Copywriter
Confirmed live in the last 24 hours
PayActiv
201-500 employees
Provides early access to earned wages
Compensation Overview
$105k - $125kAnnually
Mid, Senior
Milpitas, CA, USA
Hybrid position requiring in-office presence.
- An exceptional and passionate writer with strong experience either in consumer finance and/or fintech industry
- Creative thinker who brings original ideas to the conversation
- The ability to write clear, concise, and engaging copy
- A data-driven mindset with a focus on results
- Grammar nerd!
- Ability to manage multiple writing assignments and work quickly in a fast-paced, deadline-driven creative environment
- Must be highly organized, proactive, and possess effective time management and communications skills
- Self-starter who learns quickly and takes ownership
- Bachelor’s degree in communication, journalism, or marketing or equivalent experience
- 3 - 5 years of experience in content writing, and copywriting roles in a tech, finance, or fintech industry
- Experience in the fintech industry is highly preferred
- Writing portfolio required
- Write engaging and compelling short-form content for various marketing channels including email marketing, in-app communication, SMS, landing pages, and other platforms
- Partner closely with a cross-functional team to create omnichannel campaigns with multiple touchpoints to drive engagement, usage, and conversions
- Infuse copy with emotional storytelling and brand voice to create authentic connections with our audience, driving engagement and brand loyalty
- Research and understand our target audience to write compelling copy
- Synthesize complex concepts into clear and engaging content that connects with our target audience
- Strengthen our brand voice and tone. You will take our existing brand strategy, voice, and tone and elevate it across all touchpoints
- A/B test different versions of your copy to optimize results
PayActiv provides a financial service that allows workers to access their earned wages before the traditional payday. This service helps individuals avoid high fees associated with payday loans and overdrafts. PayActiv calculates the wages workers have earned but not yet received by using time and attendance data from their employers. Once the employer processes the payment, the funds are made available on the worker's Payactiv Visa Card, often allowing for earlier access to their money. Unlike many competitors, PayActiv does not charge employers for offering this service, instead generating revenue through transaction fees when workers use their cards. The company aims to support workers financially while also being socially responsible, as it operates as a public benefit corporation and a certified B Corp, focusing on the well-being of its users and the community.
Company Stage
Series C
Total Funding
$130.2M
Headquarters
San Jose, California
Founded
2012
6 month growth
↑ 1%1 year growth
↑ 10%2 year growth
↑ 12%
Simplify's Take
What believers are saying
- Integration with Oracle Cloud Marketplace expands PayActiv's reach to a broader audience.
- Recent $20 million funding round supports expansion of financial wellness offerings.
- Partnership with OnShift waives EWA fees, increasing accessibility in the healthcare sector.
What critics are saying
- Increased competition from new fintech startups could erode PayActiv's market share.
- Regulatory scrutiny on EWA services may impact PayActiv's business model.
- Economic downturns could reduce employer budgets for employee benefits, affecting revenue.
What makes PayActiv unique
- PayActiv pioneered Earned Wage Access (EWA) in 2012, revolutionizing payroll systems.
- The company offers a holistic financial wellness ecosystem beyond just EWA.
- PayActiv is a Public Benefit Corporation and Certified B Corp, emphasizing social responsibility.
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