Full-Time
Marketing Copywriter
Confirmed live in the last 24 hours
PayActiv
201-500 employees
Provides early access to earned wages
Compensation Overview
$105k - $125kAnnually
Mid
Milpitas, CA, USA
Hybrid position in Milpitas, California.
- An exceptional and passionate writer with strong experience either in consumer finance and/or fintech industry
- Creative thinker who brings original ideas to the conversation
- The ability to write clear, concise, and engaging copy
- A data-driven mindset with a focus on results
- Grammar nerd!
- Ability to manage multiple writing assignments and work quickly in a fast-paced, deadline-driven creative environment
- Must be highly organized, proactive, and possess effective time management and communications skills
- Self-starter who learns quickly and takes ownership
- Bachelor’s degree in communication, journalism, or marketing or equivalent experience
- 3 - 5 years of experience in content writing, and copywriting roles in a tech, finance, or fintech industry
- Experience in the fintech industry is highly preferred
- Writing portfolio required
- Write engaging and compelling short-form content for various marketing channels including email marketing, in-app communication, SMS, landing pages, and other platforms
- Partner closely with a cross-functional team to create omnichannel campaigns with multiple touchpoints to drive engagement, usage, and conversions
- Infuse copy with emotional storytelling and brand voice to create authentic connections with our audience, driving engagement and brand loyalty
- Research and understand our target audience to write compelling copy
- Synthesize complex concepts into clear and engaging content that connects with our target audience
- Strengthen our brand voice and tone. You will take our existing brand strategy, voice, and tone and elevate it across all touchpoints
- A/B test different versions of your copy to optimize results
PayActiv provides a financial service that allows workers to access their earned wages before the traditional payday. This service helps individuals avoid high fees associated with payday loans and overdrafts. PayActiv calculates the amount of wages workers have earned but not yet received using time and attendance data. Once the employer or benefits provider sends the funds, they are loaded onto the worker's Payactiv Visa Card, allowing for quicker access to money. Unlike many competitors, PayActiv does not charge employers for offering this service, instead generating revenue through transaction fees when workers use their cards. The company's goal is to support workers financially while also being socially responsible, as it operates as a public benefit corporation and certified B Corp.
Company Stage
Series C
Total Funding
$130.2M
Headquarters
San Jose, California
Founded
2012
6 month growth
↑ 2%1 year growth
↑ 11%2 year growth
↑ 14%
Simplify's Take
What believers are saying
- PayActiv's services have been shown to significantly reduce reliance on payday loans and overdrafts, providing substantial financial relief to workers.
- The company's partnerships with major platforms and organizations, such as Oracle and Paycor, expand its reach and potential customer base.
- Winning multiple awards, including the Gold Stevie® Award for Corporate Social Responsibility, highlights PayActiv's industry leadership and positive impact.
What critics are saying
- The fintech sector is highly competitive, and PayActiv must continuously innovate to maintain its market position.
- Dependence on transaction fees from Payactiv Visa Cards could be a vulnerability if usage patterns change or regulatory environments shift.
What makes PayActiv unique
- PayActiv's unique business model, which does not charge businesses to offer its services, sets it apart from competitors who often impose fees on employers.
- As a certified B Corp and public benefit corporation, PayActiv's commitment to social responsibility and financial wellness is a significant differentiator in the fintech space.
- Integration with major platforms like Oracle Cloud HCM enhances PayActiv's accessibility and appeal to large enterprises, distinguishing it from smaller, less integrated competitors.
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