Social Media Manager

Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at social media, short-form storytelling, and community-driven content? Then you're in luck! We are looking for a highly motivated self-starter who combines a passion for dance culture with a sharp understanding of social platforms, creator content, and audience behavior. Is this you? Read on...

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.  The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

Insomniac Events is looking for a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals across multiple LGBTQ+ brands and festivals. This manager will guide team members, shape platform-specific storytelling, and oversee content from concept through reporting. The role also owns broader short-form video and user-generated content initiatives, including creator sourcing, campaign coordination, on-site capture, and performance optimization. The ideal candidate is a strong leader and creative writer who thrives in high-energy, collaborative environments. This is not a remote position and required to be in office and on site at various event locations.

RESPONSIBILITIES

• Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously

• Manage a small team and set goals, priorities, workflows, and performance expectations

• Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations

• Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video

• Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities

• Create, film, edit, and publish engaging short-form content using mobile tools, CapCut, Adobe Creative Cloud, and other content creation applications

• Develop TikTok, Reels, and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting

• Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners

• Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content

• Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand's distinct voice and guidelines

• Build and maintain detailed social calendars, campaign proposals, asset trackers, approval workflows, and publishing schedules

• Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments, including merchandise, nightlife, records, ticketing, and partnerships

• Source and evaluate UGC creators whose voice, audience, and aesthetic align with campaign goals and brand standards

• Manage creator outreach, onboarding, briefs, content guidelines, communication, deliverables, and day-to-day support across the campaign lifecycle

• Maintain an organized creator database and partner with legal and finance stakeholders on contracts, usage rights, payments, budgets, and campaign status tracking

• Coordinate UGC across organic social and paid media channels, including collaboration with teams using Spark Ads, TikTok Ads Manager, and Meta Ads Manager

• Support on-site creator coordination and content capture during festivals and events, ensuring deliverables and brand standards are met

• Track weekly social, short-form, and UGC performance; create reports and actionable recaps for on-sales, events, campaigns, and major announcements

• Partner with customer experience teams to monitor audience feedback, surface recurring themes, and support timely responses to social inquiries

• Support recruiting, hiring, training, and onboarding of team members, creators, vendors, clients, and partners as needed

• Perform other projects and responsibilities as assigned by the social and marketing teams

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience

• Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns

• Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows

• Deep knowledge of TikTok and strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, live-streaming tools, and emerging social platforms

• Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts

• Experience with creator, influencer, or UGC programs, including sourcing, outreach, briefing, campaign coordination, and performance tracking

• Working knowledge of paid-social amplification and creator ad formats, including Spark Ads, TikTok Ads Manager, and Meta Ads Manager

• Proficiency with social publishing, listening, and reporting tools such as Sprinklr, Hootsuite, or comparable platforms

• Working knowledge of Adobe Creative Cloud, CapCut, GIF creation, and other content production tools

• Excellent copywriting, grammar, creative judgment, asset selection, organization, and attention to detail

• Strong understanding of electronic music, festival culture, live entertainment, and relevant venues and nightlife communities

• Experience working on-site at concerts, festivals, or other large-scale live events

• Ability to manage multiple brands and fast-moving priorities while collaborating effectively across creative, marketing, production, legal, finance, and customer experience teams

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels, busy environments, and varying temperatures while working on-site

• Must be willing and able to travel and work holiday, evening, and weekend hours as required by events and deadlines

• Must be able to work in an open-concept office environment

• Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by Insomniac for a visa

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Hiring Salary Range: $60,000 - $65,000 USD

Compensation will be determined based on factors including education, training, experience, work location, expected scope and quality of work, required travel, external market conditions, internal value, seniority, merit systems, and internal pay alignment. Any required state or local compensation disclosures should be added before publication.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.