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Full-Time

Communications Planner and Strategist

Confirmed live in the last 24 hours

Tatari

Tatari

201-500 employees

Data-driven platform for TV advertising optimization

Government & Public Sector
AI & Machine Learning
Consumer Goods

Compensation Overview

$120k - $180kAnnually

+ Incentive Bonus + Equity Compensation

Senior

San Francisco, CA, USA

Hybrid role requiring 2 days in office.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Science
Marketing
Data Analysis
Requirements
  • Minimum 5 years of experience in media planning across various channels (TV, search, social, radio, digital OOH, etc.)
  • Proven track record of successful media planning campaigns across all marketing channels (offline and online). Bonus for experience negotiating media rates and terms with vendors
  • Experience working with data-driven media planning tools and technologies. Superior knowledge of Media-Mix Modeling and Design of Experiments is an absolute must.
  • Deep understanding of media landscape, trends and emerging technologies
  • Strong analytical skills, including proficiency in data analysis and interpretation
  • Excellent communication and presentation skills
  • Strong problem-solving and decision-making abilities
Responsibilities
  • Use research, analytics tools, and processes to understand media preferences, channel behaviors and interests, shopping & purchase triggers, media consumption patterns, and advertising trends
  • Gather data from Tatari clients, and work with our data science team, to provide strategic, consumer-insights-driven cross-channel media recommendations
  • Develop and execute comprehensive media plans that align with client objectives and budgets. Use data and analytics, not instinct or tradition.
  • Conduct media research and analysis to identify optimal media channels and placements—inclusive of tried and true channels as well as bleeding edge opportunities
  • Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization
  • Present to C-level executives

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari focuses on a data-driven approach that emphasizes measurement and improvement. The company charges clients for access to its platform and services, which include performance measurement and campaign management. Tatari's goal is to transform the TV advertising landscape by making it more measurable and manageable, ultimately helping clients achieve better performance and higher returns on investment.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-6%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning AdExchanger's Most Innovative TV Advertising Technology Award in 2023 highlights Tatari's industry leadership and innovative prowess.
  • The launch of Vault, focused on privacy-compliant tech for CTV, positions Tatari at the forefront of addressing privacy concerns in TV advertising.
  • Tatari's acquisition of TheViewPoint and integration with Experian and Samba TV data sets significantly bolster its platform's capabilities and market reach.

What critics are saying

  • The rapidly evolving ad tech landscape requires Tatari to continuously innovate to maintain its competitive edge.
  • Dependence on third-party data providers like Experian and Samba TV could pose risks if these partnerships were to dissolve.

What makes Tatari unique

  • Tatari transforms TV advertising into a digital-like experience with real-time analytics and data-driven insights, setting it apart from traditional TV ad methods.
  • The integration of Experian’s marketing data and Samba TV’s viewership data enhances Tatari’s targeting and measurement capabilities, providing a competitive edge.
  • Tatari's continuous innovation, such as the launch of Similar Inventory and Creative Library, demonstrates its commitment to refining and expanding its platform.

Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)