Full-Time

Communications Planner and Strategist

Posted on 9/16/2024

Tatari

Tatari

201-500 employees

Data-driven platform for TV advertising optimization

Data & Analytics
Consumer Software

Compensation Overview

$120k - $180kAnnually

+ 10% Incentive Bonus

Senior

San Francisco, CA, USA

Hybrid role with 2 days in-office per week.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Minimum 5 years of experience in media planning across various channels (TV, search, social, radio, digital OOH, etc.)
  • Proven track record of successful media planning campaigns across all marketing channels (offline and online). Bonus for experience negotiating media rates and terms with vendors
  • Experience working with data-driven media planning tools and technologies. Superior knowledge of Media-Mix Modeling and Design of Experiments is an absolute must.
  • Deep understanding of media landscape, trends and emerging technologies
  • Strong analytical skills, including proficiency in data analysis and interpretation
  • Excellent communication and presentation skills
  • Strong problem-solving and decision-making abilities
Responsibilities
  • Use research, analytics tools, and processes to understand media preferences, channel behaviors and interests, shopping & purchase triggers, media consumption patterns, and advertising trends
  • Gather data from Tatari clients, and work with our data science team, to provide strategic, consumer-insights-driven cross-channel media recommendations
  • Develop and execute comprehensive media plans that align with client objectives and budgets. Use data and analytics, not instinct or tradition.
  • Conduct media research and analysis to identify optimal media channels and placements—inclusive of tried and true channels as well as bleeding edge opportunities
  • Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization
  • Present to C-level executives

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari offers a flexible and measurable approach, allowing clients to track the performance of their ads and adjust their campaigns as needed. The company's goal is to transform the TV advertising landscape by making it data-driven and manageable, ultimately improving clients' advertising performance and return on investment.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
  • Integration with Experian enhances Tatari's data-driven targeting capabilities.
  • Tatari's launch of Vault capitalizes on the demand for privacy-compliant advertising.

What critics are saying

  • TheViewPoint integration with FreeWheel increases competition for Tatari.
  • Vault's launch may divert resources from Tatari's core operations.
  • Samba TV data licensing could raise privacy concerns affecting client trust.

What makes Tatari unique

  • Tatari transforms TV ads into a digital-like experience with real-time analytics.
  • Tatari's platform offers comprehensive TV ad buying, measuring, and optimizing capabilities.
  • Tatari partners with clients, providing end-to-end support for TV ad campaigns.

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Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)

INACTIVE