Full-Time

Director Programmatic Partnerships

Posted on 6/5/2024

Zefr

Zefr

201-500 employees

AI-driven brand suitability targeting and measurement

AI & Machine Learning

Senior

New York, NY, USA

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Minimum of 7 years of experience in programmatic advertising
  • Expert understanding of Real-Time Bidding, DSPs (DV360 in particular), SSPs, ad exchanges, and other programmatic industry processes
  • Preferably also experience with ad sales or activation within walled garden environments (YouTube, Meta, TikTok, Snap, etc)
  • An understanding of the agency model from the holding company to the agency trading desk
  • Proficiency in data analysis and performance measurement
  • Excellent organizational, relationship-building, and communication skills
  • Bachelor’s degree in Marketing, Advertising, Business, or a related field; advanced degree preferred
Responsibilities
  • Develop and execute a comprehensive programmatic strategy aligned with Zefr's business objectives to drive revenue growth
  • Identify, negotiate, and manage strategic partnerships with trading and agency leads and programmatic clients to enhance Zefr's offerings
  • Develop and close opportunities across the full sales cycle, inclusive of leveraging existing network and surfacing new sales prospects
  • Monitor and validate ongoing success of all customer activations within the programmatic portfolio
  • Collaborate with sales, product, and engineering teams to develop and refine Zefr's programmatic solutions
  • Stay updated on industry trends, competitive landscape, and emerging technologies to inform strategic decisions
  • Build and maintain strong relationships with clients, offering exceptional service and support to drive satisfaction and retention

Zefr specializes in Brand Suitability Targeting and Measurement across walled garden platforms, utilizing their patented Cognition AI technology to score over 5 billion content types per day for brand suitability and align with industry standards for pre-flight targeting or post-campaign verification. Their AI-driven technology is designed for complex walled gardens, providing full content transparency and proven effectiveness in eliminating misaligned impressions.

Company Stage

Series E

Total Funding

$69.1M

Headquarters

Los Angeles, California

Founded

2009

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-5%

2 year growth

-5%
INACTIVE