Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer.

Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer. With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to leverage advanced ML and AI techniques to meet the core needs of Zefr’s customers. In this pivotal role, Morra will spearhead the integration of emerging AI technologies, including Large Language Models, advanced computer vision techniques, and video analysis into Zefr’s technology stack, aiming to refine the brand experience by providing even deeper insights to Fortune 100 advertisers worldwide.Morra has been with Zefr since 2016, yet his journey in AI and machine learning began at Johns Hopkins University, where he earned a BSE in Biomedical Engineering, followed by a MSE (2007) and a Ph.D. from UCLA (2009) in the same field. His unique blend of academic excellence and professional experience, including pivotal roles at eHarmony as Director of Data Science and a venture in radiation oncology leveraging machine learning, equips him with the necessary expertise to innovate in the brand safety domain.Marketing Technology News: 10th Annual Customer Engagement Study Reveals Generational Shifts in How IT Decision Makers Engage with Technology Content and Advertising“I am thrilled to leverage the vast and diverse dataset of social media to deliver unparalleled value to our customers,” Morra stated, emphasizing his commitment towards using AI to enhance the effectiveness of brand advertising on social media platforms.Morra’s strategic vision for AI and Machine Learning across Zefr’s operations, along with the development of core ML technologies, underscores a significant stride forward in Zefr’s mission to strengthen responsible marketing environments for brands

Tuesday, February 13, 2024Zefr Names Chief AI Officer. Los Angeles-based Zefr, which provides brand safety technology, says it has named Jon Morra as the company's new Chief AI Officer. The company said Morra will "spearhead the integration of emerging AI technologies, including Large Language Models, advanced computer vision techniques, and video analysis" into its technology stack. Mora has been at Zefr since 2016. Zefr said Morra has a Ph.D. in Biomedical Engineering, and also served at eHarmony