Zefr expands strategic partner network across Türkiye, GCC and Egypt with Black C Media and RedC Media. Partnership brings AI-powered cross-platform content intelligence, brand safety and suitability solutions to regional advertisers and agencies. Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr's official partner in Türkiye, while RedC Media will support the GCC region, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain and Oman, as well as Egypt. The partnership combines Zefr's AI-powered technology with Black C Media and RedC Media's local market expertise, agency relationships and hands-on activation support. Together, the companies will give advertisers and agencies an additional way to access Zefr's contextual, brand safety and suitability capabilities on YouTube, supported by local sales, campaign activation, strategic guidance tailored to regional market dynamics and languages including Turkish, Arabic and English, and managed service support where needed. "Türkiye, GCC and Egypt are not only fast-growing digital markets, they are culturally rich and highly nuanced regions where local context and cultural sensitivity are everything. We are proud to partner with Black C Media and RedC Media to bring Zefr's patented content intelligence to advertisers and agencies in the region. Together, we're enabling brands to activate on YouTube and across social platforms with a video-level precision and relevance so every dollar works harder," said Alexandra Kondrashtina, MENA Commercial Lead at Zefr. "In Türkiye, brands' sensitivity to high-risk and unsafe content has never been higher, and YouTube - where thousands of videos are uploaded every day - is the country's largest media platform. "Zefr's suitability layer, which processes every frame with AI, finds the most relevant context for each brand within this massive content flow while helping brands avoid unsuitable or high-risk ad environments. Thetimesofuae at Black C Media are proud to bring this new capability to the Turkish advertising market. "From now on, brands on YouTube will be able to reach their audiences at the right moment and in the right context - while helping direct investment toward quality content and creators," said Cengiz Coşkun, Managing Director, Black C Media - Türkiye. "In the GCC, where YouTube consumption is exceptional - users spend more than 60 minutes daily with a penetration of 94%+ - however, scale alone is not enough. In today's complex social media environment filled with controversial & misinformative content, brands need quality scale - placements that protect suitability, build affinity, and drive real ROI. "At Red C, we are proud to partner with Zefr, to help GCC brands deliver ads in brand safe and suitable environments, ensuring every social media impression delivers real measurable business outcomes," said Taher Jawadwala, Country Manager, Red C Media. Zefr's platform helps advertisers bring greater precision to video and social media buying by combining contextual targeting, brand safety, suitability, measurement and optimization in one solution. On YouTube, Zefr is the first third-party platform integration to receive Media Rating Council (MRC) accreditation for content-level brand safety and suitability labeling and reporting, reinforcing its ability to help brands assess media quality at the individual content level rather than relying only on broad channel or property-level classifications. The company works with many of the world's leading brands helping them better understand where their ads appear, identify the content most relevant to their message, and reduce wasted impressions across unsuitable or low-quality environments.

ZAWYA: Zefr expands strategic partner network across Türkiye, GCC and Egypt with Black C Media and RedC Media. LOS ANGELES-(BUSINESS WIRE/AETOSWire)- Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr's official partner in Türkiye, while RedC Media will support the GCC region, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain and Oman, as well as Egypt. The partnership combines Zefr's AI-powered technology with Black C Media and RedC Media's local market expertise, agency relationships and hands-on activation support. Together, the companies will give advertisers and agencies an additional way to access Zefr's contextual, brand safety and suitability capabilities on YouTube, supported by local sales, campaign activation, strategic guidance tailored to regional market dynamics and languages including Turkish, Arabic and English, and managed service support where needed. "Türkiye, GCC and Egypt are not only fast-growing digital markets, they are culturally rich and highly nuanced regions where local context and cultural sensitivity are everything. We are proud to partner with Black C Media and RedC Media to bring Zefr's patented content intelligence to advertisers and agencies in the region. Together, we're enabling brands to activate on YouTube and across social platforms with a video-level precision and relevance so every dollar works harder," said Alexandra Kondrashtina, MENA Commercial Lead at Zefr. "In Türkiye, brands' sensitivity to high-risk and unsafe content has never been higher, and YouTube - where thousands of videos are uploaded every day - is the country's largest media platform. "Zefr's suitability layer, which processes every frame with AI, finds the most relevant context for each brand within this massive content flow while helping brands avoid unsuitable or high-risk ad environments. We at Black C Media are proud to bring this new capability to the Turkish advertising market. "From now on, brands on YouTube will be able to reach their audiences at the right moment and in the right context - while helping direct investment toward quality content and creators," said Cengiz Coşkun, Managing Director, Black C Media - Türkiye. "In the GCC, where YouTube consumption is exceptional - users spend more than 60 minutes daily with a penetration of 94%+ - however, scale alone is not enough. In today's complex social media environment filled with controversial & misinformative content, brands need quality scale - placements that protect suitability, build affinity, and drive real ROI. "At Red C, we are proud to partner with Zefr, to help GCC brands deliver ads in brand safe and suitable environments, ensuring every social media impression delivers real measurable business outcomes," said Taher Jawadwala, Country Manager, Red C Media. Zefr's platform helps advertisers bring greater precision to video and social media buying by combining contextual targeting, brand safety, suitability, measurement and optimization in one solution. On YouTube, Zefr is the first third-party platform integration to receive Media Rating Council (MRC) accreditation for content-level brand safety and suitability labeling and reporting, reinforcing its ability to help brands assess media quality at the individual content level rather than relying only on broad channel or property-level classifications. The company works with many of the world's leading brands helping them better understand where their ads appear, identify the content most relevant to their message, and reduce wasted impressions across unsuitable or low-quality environments. About Zefr Zefr is the leader in AI-powered content classifications for brands and advertisers. Zefr's platform is purpose built for multi-modal content understanding on open platforms like YouTube, TikTok, Meta and Snap, with pre-bid activation and verification solutions. Our products safeguard media and AI investments, while maximizing performance and efficacy on those channels. Headquartered in Los Angeles with global offices across New York, Chicago, London, Toronto, Singapore, and more, Zefr is redefining what trust and transparency means for social media in the age of AI. To learn more, visit zefr.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20260707124119/en/ *Source: AETOSWire Contacts Media Contacts: Zefr: Cassady Nordeen [email protected] Send us your press releases to [email protected] Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an "as is" and "as available" basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release. The press release is provided for informational purposes only. 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Strategus appoints Elisa Crutchfield Vice President of Marketing. DENVER, July 13, 2026 (GLOBE NEWSWIRE) - Strategus today announced the appointment of Elisa Crutchfield as Vice President of Marketing. In this role, Crutchfield will lead Strategus' marketing function across brand, communications, demand generation, customer growth, and market positioning, shaping the company's story and presence as it enters its next phase of growth. She will deepen engagement with customers and partners across the business. Crutchfield will report directly to CEO Todd Porch. She brings more than 11 years of marketing leadership experience scaling B2B technology brands. Crutchfield joins Strategus from Zefr, the global AI technology company specializing in brand safety and suitability for social platforms, where she most recently served as Vice President, Head of Marketing & Strategy. Over an eight-year tenure marked by five promotions, she built and led the company's global marketing organization, with depth spanning demand generation, product marketing, events, and integrated communications. Crutchfield joins Strategus as the company strengthens its market narrative around the insights, strategy, and results clients value most. "Elisa is exactly the kind of leader we want to add as Strategus continues to grow," said Todd Porch, CEO of Strategus. "She brings the strategic mindset, leadership presence, and marketing expertise to help us sharpen our story, strengthen our brand, and accelerate growth." Adding Elisa to the leadership team is part of Strategus' continued investment in top talent and in building a stronger, more differentiated business for clients, partners, and employees. About Strategus Strategus helps brands and agencies drive measurable business outcomes through data-driven strategy, cross-channel media, and transparent reporting across every screen. From CTV and online video to display, streaming audio, and digital out-of-home, Strategus aligns every channel around the business results that matter most. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.