Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while respecting user privacy. Zefr's Contextual Data Management Platform enables precise targeting and impression-level transparency, leading to higher engagement rates and better campaign performance. The company's goal is to lead in contextual advertising, providing brands with effective and privacy-compliant marketing solutions.

Felicis

Tom McInerney

Shasta Ventures

Naval Ravikant

Uncork Capital

Stance

First Round Capital

U.S. Venture Partners

Gordon Rubenstein

Richmond Park Partners

MK Capital

Launchpad LA

Data & Analytics

Entertainment

Zefr

November 5, 2024 - Zefr, a provider of brand suitability and content measurement solutions for walled garden environments, has recently announced the launch of its new 'Brand Safety and Suitability Measurement' solution for Snapchat, marking the latest expansion of Zefr's measurement capabilities to one of the world's most popular social platforms.

Zefr Unveils Brand Safety Features for Snapchat's Ad Ecosystem

Zefr announces Brand Safety & Suitability measurement capability for its misinformation category on YouTube.

Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube

Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer.

Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer. With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to leverage advanced ML and AI techniques to meet the core needs of Zefr’s customers. In this pivotal role, Morra will spearhead the integration of emerging AI technologies, including Large Language Models, advanced computer vision techniques, and video analysis into Zefr’s technology stack, aiming to refine the brand experience by providing even deeper insights to Fortune 100 advertisers worldwide.Morra has been with Zefr since 2016, yet his journey in AI and machine learning began at Johns Hopkins University, where he earned a BSE in Biomedical Engineering, followed by a MSE (2007) and a Ph.D. from UCLA (2009) in the same field. His unique blend of academic excellence and professional experience, including pivotal roles at eHarmony as Director of Data Science and a venture in radiation oncology leveraging machine learning, equips him with the necessary expertise to innovate in the brand safety domain.Marketing Technology News: 10th Annual Customer Engagement Study Reveals Generational Shifts in How IT Decision Makers Engage with Technology Content and Advertising“I am thrilled to leverage the vast and diverse dataset of social media to deliver unparalleled value to our customers,” Morra stated, emphasizing his commitment towards using AI to enhance the effectiveness of brand advertising on social media platforms.Morra’s strategic vision for AI and Machine Learning across Zefr’s operations, along with the development of core ML technologies, underscores a significant stride forward in Zefr’s mission to strengthen responsible marketing environments for brands

Zefr Elevates Brand Safety With Promotion Of Jon Morra To Chief Ai Officer And Launches Cutting-Edge Ai Advancements

Tuesday, February 13, 2024Zefr Names Chief AI Officer. Los Angeles-based Zefr, which provides brand safety technology, says it has named Jon Morra as the company's new Chief AI Officer. The company said Morra will "spearhead the integration of emerging AI technologies, including Large Language Models, advanced computer vision techniques, and video analysis" into its technology stack. Mora has been at Zefr since 2016. Zefr said Morra has a Ph.D. in Biomedical Engineering, and also served at eHarmony

Zefr Names Chief Ai Officer

LOS ANGELES, 1 août 2023 /PRNewswire/ -- La solution de vérification de l'adéquation des marques de Zefr pour le fil Instagram est maintenant disponible. Cette solution de mesure alimentée par l'IA offre aux spécialistes du marketing encore plus de transparence dans leurs campagnes Meta, en mesurant la sécurité et l'adéquation des marques selon les normes de l'Alliance mondiale pour des médias responsables (GARM) concernant les publications dans les fils d'actualité sur Instagram et Facebook. Zefr + Meta Safety Suitability Measurement for Instagram Feed. De plus, la solution de vérification sera désormais disponible dans encore plus de territoires mondiaux, afin de soutenir les spécialistes du marketing en anglais, en espagnol, en français, en arabe, en chinois et en portugais. Les annonceurs auront un accès complet à la mesure de leur fil Instagram au moyen de leur tableau de bord Atrium, ce qui assure une transparence complète sur toutes les plateformes, y compris Meta, TikTok et YouTube.Meta a récemment annoncé de nouveaux filtres d'inventaire pour les fils Facebook et Instagram qui sont maintenant distribués aux annonceurs dans ces nouveaux marchés mondiaux. L'ajout de filtres d'inventaire et l'expansion de la fonction de vérification de l'adéquation des marques par des tiers soulignent l'engagement continu de Zefr et de Meta à l'égard de l'innovation essentielle au sein de l'industrie, alimentée par la technologie d'IA qui renforce la transparence à l'égard des annonceurs et les contrôles de l'adéquation des marques

Zefr Et Meta Élargissent Les Mesures De Vérification De L'Adéquation Des Marques Alimentées Par L'Ia Au Fil Instagram, Et Ajoutent De Nouvelles Langues

LOS ANGELES, May 2, 2023 /PRNewswire/ -- Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero , a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behavior change in the industry. As part of Ad Net Zero's five-point plan to achieve net-zero emissions by 2030, Zefr pledges to take practical steps to reduce carbon emissions within the industry.Zefr remains committed to demonetizing climate-related misinformation and disinformation across social platforms, as misinformation has been proven to hinder meaningful progress towards climate action. Zefr's proprietary AI technology provides the most comprehensive brand protection from disinformation (intended to mislead) and harmful content in the marketplace. Through advanced AI and ground truth data from global fact checking organizations, Zefr's solutions enable the detection and measurement of misinformation across social platforms, including the newly released capability to measure misinformation on TikTok . Zefr's stance against misinformation promotes transparency and continued industry collaboration, accelerating the effort to defund harmful climate misinformation.Zefr joins Ad Net Zero, partners with Cedara to reduce carbon emissions in the ad industry and combat misinformation. Tweet thisIn partnership with carbon intelligence platform Cedara , Zefr will do its part to accelerate the decarbonization of the advertising industry by leveraging Cedara's Enterprise solution to measure its organizational carbon footprint, including its campaign-related activities, and ultimately implement an emissions reduction and carbon offset strategy

Zefr Takes Stance Against Climate Misinformation By Joining Ad Net Zero And Partnering With Cedara To Accelerate Decarbonization In The Ad Industry

Zefr Rolls Out Brand Safety Product. Los Angeles-based Zefr said this week that it has launched a new product, Atrium, which provides visibility into "walled gardens" like Meta and TikTok, in addition to Youtube. The company said the new product provides marketers a "fully transparent view into their post-campaign performance and insights across walled gardens." The company said the new tool specifically helps brands address reputational risks, especially sharing of misinformation inside social media walled gardens

Zefr Rolls Out Brand Safety Product

Atrium, Zefr’s suite of measurement solutions, brings state-of-the-art brand suitability technology for walled gardens, with full mapping to the GARM industry framework – including misinformation, the most recent GARM category. Zefr, the global leader in brand suitability across walled gardens, announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens. Rather than measurement solutions that are focused on the open web and text-based, Atrium is foundationally built for marketers to gain more transparency in the age of walled gardens

Zefr Launches Atrium, A New Measurement Product Suite Providing Advertisers With Fully Transparent Brand Safety

Atrium, Zefr's suite of measurement solutions, brings state-of-the-art brand suitability technology for walled gardens, with full mapping to the GARM industry framework – including misinformation, the most recent GARM category. LOS ANGELES, Nov. 3, 2022 /PRNewswire/ -- Zefr, the global leader in brand suitability across walled gardens, today announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens. Rather than measurement solutions that are focused on the open web and text-based, Atrium is foundationally built for marketers to gain more transparency in the age of walled gardens

Zefr Launches Atrium, A New Measurement Product Suite Providing Advertisers With Fully Transparent Brand Safety And Suitability Measurement Across Walled Gardens

Zefr

Contextual advertising for video content

Zefr

Contextual advertising for video content

About

Simplify's Take

What believers are saying

What critics are saying

What makes Zefr unique

6 month growth

1 year growth

2 year growth

Recently Posted Jobs

There are no jobs for Zefr right now.