Freelance Website Developer & Graphic Designer

Job Description

Key Responsibilities

WordPress Website (Primary Focus)

• Make content, page, and layout updates on our WordPress website, including text, images, menus, and forms.
• Build new pages and landing pages, and customize themes using child themes and page builders.
• Install, configure, update, and troubleshoot plugins while keeping the site stable.
• Keep WordPress core, themes, and plugins up to date, and manage backups and security hygiene.
• Maintain contact forms, lead capture, and integrations with email or CRM tools.
• Support basic SEO and performance work, including meta data, image optimization, and page speed.
• Check site changes for responsive design and cross-browser behavior before publishing.
• Handle related hosting tasks as needed, such as DNS records, SSL certificates, and email routing.
• Set up and check analytics and search console tracking.

Web Graphics

• Create and update graphics for the website, including hero banners, page sections, icons, and landing pages.
• Prepare and optimize web images (sizing, compression, file format) to keep pages fast.

Marketing Materials

• Design ad sets, email campaigns, display ads, and social media posts.
• Create print collateral such as flyers, brochures, and one-pagers, plus e-book covers.
• Develop visually engaging decks, infographics, and proposal templates.
• Edit and iterate on existing creative assets, including cropping, resizing, and adding text overlays.
• Stitch and edit short video and GIF content for digital marketing campaigns.

Logo and Brand

• Update and refresh our logo, including color, one-color, and reversed versions.
• Maintain brand standards across all outputs, and save and organize creative assets for team access.

Marketing, Merchandise, and Vehicle Wraps

• Plan and execute marketing campaign materials with the team, from brief to final files.
• Create merchandise artwork (shirts, caps, jackets, and promotional items) ready for production.
• Design vehicle wraps and fleet graphics from measured templates, with correct dimensions, bleed, and safe zones.
• Work with print vendors on proofs, color matching, and file specifications.

Qualifications

Must-Haves

• Minimum of 3 years of hands-on experience building and maintaining WordPress websites.
• Working knowledge of themes, plugins, page builders, and the WordPress admin, including troubleshooting.
• Experience with HTML, CSS, and basic PHP or JavaScript for customizing WordPress.
• Minimum of 3 years of professional graphic design experience.
• Proficiency in Adobe Photoshop and Illustrator.
• Portfolio that includes live WordPress sites you have built or maintained, plus logo, print, or merchandise work.
• Experience preparing print-ready files (CMYK, bleed, vector outlines, resolution).
• Ability to work independently and respond to requests within agreed timeframes.
• Ability to log time accurately for invoicing.
• Reliable internet connection and a dedicated workspace.

Nice to Have

• Experience with WooCommerce, Elementor, Gravity Forms, or similar WordPress tools.
• Experience with SEO tools such as Yoast or Rank Math, and with Google Analytics and Search Console.
• Experience with cPanel or similar hosting, DNS, SSL, and email setup.
• Experience designing vehicle wraps or fleet graphics.
• Experience with Adobe InDesign, After Effects, or Premiere Pro.
• Experience with Figma, Canva, or CorelDRAW.
• Experience with construction, telecom, or field-services brands.
• Familiarity with Gmail, Slack, or Microsoft Teams.

Grow Into

• Building and maintaining brand guidelines and templates for the team.
• Managing a shared creative asset library and website documentation as our digital output grows.

Please submit the following:.

• Online portfolio link.
• Links to at least two live WordPress sites you have built or maintained.
• One logo, print, merchandise, or vehicle wrap project as a case study.
• Your hourly rate in PHP and your typical response time for requests.

Shortlisted candidates will be asked to complete a short design brief.

Additional Information

All your information will be kept confidential according to EEO guidelines.