Social Media Manager

Do you pat your pocket for keys, phone and wallet before leaving the house, every single time?

Spotminders is on a mission to find things people lose, before they're lost. Two and a half years in, we've sold over 1,000,000+ products, built a team of 60, and run on weekly leadership calls to keep everyone aligned.

The vision: become the biggest, most recognized brand in item-finding in the world.

We're hiring a Social Media Manager to own our Instagram and TikTok strategy end to end.

Not execute someone else's plan, build it. We give you the brand, the visibility, and the vision behind it. You turn that into strategy, content, and growth, day to day.

This is a senior seat. We're looking for someone who has already run accounts with real numbers behind them.

About us:

Spotminders makes premium Apple Find My trackers so people never lose what matters. We're two and a half years in, with over 1,000,000+ products sold and a team of 60 moving fast toward one goal: becoming the biggest, most recognized name in item-finding, anywhere.

Team background:

We're a fast-paced, hands-on team that runs on dynamic leadership calls instead of bureaucratic layers of management. People here own their area outright and are trusted to make real calls, not just execute someone else's brief.

What you'll own:

• Organic strategy across Instagram and TikTok, turning them into real brand awareness and revenue drivers

• The content calendar, keeping it realistic and keeping it moving

• Briefing and coordinating creative freelancers, our video editor and production partners

• Creative campaigns tied to product launches and brand moments, including full productions

• Coordination with the affiliate and creator program so organic and influencer work move in lockstep

• Reading trends early enough to ship content that feels native instead of late

• Working closely with paid media and creative so organic and paid push in the same direction

What we expect from you:

• A track record running social for a D2C brand, ideally international, with results you're proud of

• The judgment to take a brand vision and run with it

• A strong, defensible point of view on why content works, not just a feel for what's trending

• Comfort operating at a strategic level, setting direction, not just filling a calendar someone else built

Bonus points if:

• You're the person who pats their pockets three times before leaving the house (you'll understand our customers instantly)

• You are Estonian, or based in Estonia

Benefits and perks:

• Competitive salary

• Full-time, fully remote role

• A culture that genuinely celebrates wins, not just tracks them

• Paid company retreats (Bali, most recently 🏝️)

• Real ownership over your channel from day one, not a brief to execute

• Direct line to leadership, weekly calls, no layers in between

• A seat on the ground floor of a brand built to define its category

Why you should work here:

At Spotminders, you're not filling in a calendar someone else designed. You get the brand, the visibility, and the vision, and you're the one who turns it into strategy and results. If you want real ownership at a company still early enough that your work sets the direction, this is that seat.

If you want to be in the early stages of building a brand that's going to take over item-finding, apply now.